Customer profiling using K-means clustering method / Nik Asyraniasna Nik Mohd Asri
Businesses must understand customer behavior in today's ever-changing business environment in order to properly customize their marketing strategy. With the use of the K-means clustering approach, this research seeks to improve customer profiling by allowing businesses to divide their customers...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/95993/1/95993.pdf |
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