A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam

The shopping centre represents one of the most socially influential forms of real estate. In relatively short time, the industry has changed national and international retail distribution systems, shopping habits the world over, and the character and growth of the communities and neighborhoods in wh...

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Bibliographic Details
Main Author:	Adam, Marliana
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/96060/1/96060.PDF
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id	my-uitm-ir.96060
record_format	uketd_dc
spelling	my-uitm-ir.960602024-06-24T16:18:46Z A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam 1998 Adam, Marliana Malaysia The shopping centre represents one of the most socially influential forms of real estate. In relatively short time, the industry has changed national and international retail distribution systems, shopping habits the world over, and the character and growth of the communities and neighborhoods in which they are located. In order to increase their profit, PERNAMA has set up a neighborhood shopping centre at one of their target market places, which is Kern Wardieburn. The neighborhood shopping centre is called LAMANIAGA PERNAMA and acts as an anchor tenant. With the new concept, it is important to know how the customer perception towards the LAMANIAGA PERNAMA. This is because how the perception of the customer will influence their buying behavior. The customer will usually perceive towards the price, product availability, service provided and also on the store ambiance. 1998 Thesis https://ir.uitm.edu.my/id/eprint/96060/ https://ir.uitm.edu.my/id/eprint/96060/1/96060.PDF text en public degree Universiti Teknologi MARA (UiTM) Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Malaysia
spellingShingle	Malaysia Adam, Marliana A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
description	The shopping centre represents one of the most socially influential forms of real estate. In relatively short time, the industry has changed national and international retail distribution systems, shopping habits the world over, and the character and growth of the communities and neighborhoods in which they are located. In order to increase their profit, PERNAMA has set up a neighborhood shopping centre at one of their target market places, which is Kern Wardieburn. The neighborhood shopping centre is called LAMANIAGA PERNAMA and acts as an anchor tenant. With the new concept, it is important to know how the customer perception towards the LAMANIAGA PERNAMA. This is because how the perception of the customer will influence their buying behavior. The customer will usually perceive towards the price, product availability, service provided and also on the store ambiance.
format	Thesis
qualification_level	Bachelor degree
author	Adam, Marliana
author_facet	Adam, Marliana
author_sort	Adam, Marliana
title	A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
title_short	A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
title_full	A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
title_fullStr	A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
title_full_unstemmed	A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
title_sort	study on how far customer perception on lamaniaga pernama at kem wardieburn affect towards sales / marliana adam
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/96060/1/96060.PDF
_version_	1804889978774224896

A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam

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