Customer segmentation using clustering techniques / Mohamad Amir Salihin Mustafa
This study explores clustering techniques for customer segmentation, focusing on the K-Means algorithm in particular, and uses a dataset that was obtained from the customer data of an international supermarket company. Studying clustering methodologies, creating a K-Means clustering model, and asses...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/96325/1/96325.pdf |
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