Sellers’ preferences for online shopping platform using fuzzy AHP / Afza Nazihah Masrom

Mostly sellers nowadays are actively selling their products through online shopping platforms since the usage of e-commerce are increased. Many platforms that have been introduced and popular among people in Malaysia such as TikTok, Shopee etc. However, for this study is aimed to help sellers to mak...

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Main Author:	Masrom, Afza Nazihah
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Analytical methods used in the solution of physical problems
Online Access:	https://ir.uitm.edu.my/id/eprint/96595/1/96595.pdf
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id	my-uitm-ir.96595
record_format	uketd_dc
spelling	my-uitm-ir.965952024-06-09T04:18:43Z Sellers’ preferences for online shopping platform using fuzzy AHP / Afza Nazihah Masrom 2023 Masrom, Afza Nazihah Analytical methods used in the solution of physical problems Mostly sellers nowadays are actively selling their products through online shopping platforms since the usage of e-commerce are increased. Many platforms that have been introduced and popular among people in Malaysia such as TikTok, Shopee etc. However, for this study is aimed to help sellers to make decision in choosing the best platform of online shopping that can be used to sell their product. Fuzzy Analytical Hierarchical Process (AHP) were suggested in this study to solve multi-criteria decision-making problems with fuzzy concept. The alternatives that have been chosen to be evaluated are TikTok (A1), Shopee (A2) and Lazada (A3). Those alternatives are evaluated based on seven main criteria: website quality, payment methods, product variety, delivery and guarantee, surrounding influences, experiences and advertisement. Each criterion came along with a few sub-criteria. The results obtained website quality, payment methods and product variety gave a huge impact in choosing the online shopping platforms and the result found that TikTok (A1) is the best platform for sellers in selling their products. 2023 Thesis https://ir.uitm.edu.my/id/eprint/96595/ https://ir.uitm.edu.my/id/eprint/96595/1/96595.pdf text en public degree Universiti Teknologi MARA, Terengganu College of Computing, Informatics and Mathematics Abdullah, Nur Solihah Khadhiah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdullah, Nur Solihah Khadhiah
topic	Analytical methods used in the solution of physical problems
spellingShingle	Analytical methods used in the solution of physical problems Masrom, Afza Nazihah Sellers’ preferences for online shopping platform using fuzzy AHP / Afza Nazihah Masrom
description	Mostly sellers nowadays are actively selling their products through online shopping platforms since the usage of e-commerce are increased. Many platforms that have been introduced and popular among people in Malaysia such as TikTok, Shopee etc. However, for this study is aimed to help sellers to make decision in choosing the best platform of online shopping that can be used to sell their product. Fuzzy Analytical Hierarchical Process (AHP) were suggested in this study to solve multi-criteria decision-making problems with fuzzy concept. The alternatives that have been chosen to be evaluated are TikTok (A1), Shopee (A2) and Lazada (A3). Those alternatives are evaluated based on seven main criteria: website quality, payment methods, product variety, delivery and guarantee, surrounding influences, experiences and advertisement. Each criterion came along with a few sub-criteria. The results obtained website quality, payment methods and product variety gave a huge impact in choosing the online shopping platforms and the result found that TikTok (A1) is the best platform for sellers in selling their products.
format	Thesis
qualification_level	Bachelor degree
author	Masrom, Afza Nazihah
author_facet	Masrom, Afza Nazihah
author_sort	Masrom, Afza Nazihah
title	Sellers’ preferences for online shopping platform using fuzzy AHP / Afza Nazihah Masrom
title_short	Sellers’ preferences for online shopping platform using fuzzy AHP / Afza Nazihah Masrom
title_full	Sellers’ preferences for online shopping platform using fuzzy AHP / Afza Nazihah Masrom
title_fullStr	Sellers’ preferences for online shopping platform using fuzzy AHP / Afza Nazihah Masrom
title_full_unstemmed	Sellers’ preferences for online shopping platform using fuzzy AHP / Afza Nazihah Masrom
title_sort	sellers’ preferences for online shopping platform using fuzzy ahp / afza nazihah masrom
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	College of Computing, Informatics and Mathematics
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/96595/1/96595.pdf
_version_	1804889998268301312

Sellers’ preferences for online shopping platform using fuzzy AHP / Afza Nazihah Masrom

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