Brand preferences towards school shoes / Adwin Sijib

The main purpose of this study is to fulfill the academic requirements for Bachelor of Business Administration with Honours (Marketing) in UiTM. The word “Brand” on the other hand is getting trendier nowadays. Being a Bidayuh and a teacher, I am always trying to know more about my own people. Howeve...

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Main Author: Sijib, Adwin
Format: Thesis
Language:English
Published: 2005
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/96688/1/96688.pdf
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spelling my-uitm-ir.966882024-06-24T16:51:04Z Brand preferences towards school shoes / Adwin Sijib 2005 Sijib, Adwin H Social Sciences (General) Study and teaching. Research The main purpose of this study is to fulfill the academic requirements for Bachelor of Business Administration with Honours (Marketing) in UiTM. The word “Brand” on the other hand is getting trendier nowadays. Being a Bidayuh and a teacher, I am always trying to know more about my own people. However, there are very few articles written about the Bidayuhs concerning especially their product preferences and consumption patterns and I am always wondering whether the Bidayuhs are brand conscious. For this study, I chose the Bidayuh students who are school boarders for my target population for easy access in terms of questionnaire distribution. The objective of this study is to identify the factors that influence the Bidayuh students shoe purchasing behaviour and to identify the shoe brands that they prefer. The results from the findings show that the Bidayuh students boarders are brand conscious. 2005 Thesis https://ir.uitm.edu.my/id/eprint/96688/ https://ir.uitm.edu.my/id/eprint/96688/1/96688.pdf text en public University Technology MARA Sarawak Bachelor Of Administration With Honours (MARKETING)
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic H Social Sciences (General)
H Social Sciences (General)
spellingShingle H Social Sciences (General)
H Social Sciences (General)
Sijib, Adwin
Brand preferences towards school shoes / Adwin Sijib
description The main purpose of this study is to fulfill the academic requirements for Bachelor of Business Administration with Honours (Marketing) in UiTM. The word “Brand” on the other hand is getting trendier nowadays. Being a Bidayuh and a teacher, I am always trying to know more about my own people. However, there are very few articles written about the Bidayuhs concerning especially their product preferences and consumption patterns and I am always wondering whether the Bidayuhs are brand conscious. For this study, I chose the Bidayuh students who are school boarders for my target population for easy access in terms of questionnaire distribution. The objective of this study is to identify the factors that influence the Bidayuh students shoe purchasing behaviour and to identify the shoe brands that they prefer. The results from the findings show that the Bidayuh students boarders are brand conscious.
format Thesis
author Sijib, Adwin
author_facet Sijib, Adwin
author_sort Sijib, Adwin
title Brand preferences towards school shoes / Adwin Sijib
title_short Brand preferences towards school shoes / Adwin Sijib
title_full Brand preferences towards school shoes / Adwin Sijib
title_fullStr Brand preferences towards school shoes / Adwin Sijib
title_full_unstemmed Brand preferences towards school shoes / Adwin Sijib
title_sort brand preferences towards school shoes / adwin sijib
granting_institution University Technology MARA Sarawak
granting_department Bachelor Of Administration With Honours (MARKETING)
publishDate 2005
url https://ir.uitm.edu.my/id/eprint/96688/1/96688.pdf
_version_ 1804890002787663872