Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil

Currently, universities have been aggressively find strategies to enhance the quality ofteaching and learning as a way to satisfy their customer and compete to be the best among others. This study tries to identify factors that influence students’ satisfaction towards the MBA program since it is o...

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Main Author:	Sabil, Faezah
Format:	Thesis
Language:	English
Published:	2008
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/96787/1/96787.pdf
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id	my-uitm-ir.96787
record_format	uketd_dc
spelling	my-uitm-ir.967872024-06-13T15:15:03Z Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil 2008 Sabil, Faezah H Social Sciences (General) Study and teaching. Research Currently, universities have been aggressively find strategies to enhance the quality ofteaching and learning as a way to satisfy their customer and compete to be the best among others. This study tries to identify factors that influence students’ satisfaction towards the MBA program since it is one ofthe most popular master programs in Malaysia. Two factors will be investigated which are image of the university and value of the course. Studies also measure overall students’ satisfaction towards services offered by the university. A survey was carried out for the study and it involved all the MBA students in the Faculty of Economic and Business, UNIMAS. A total of 37 questionnaires were colleted and data was analyzed using SPSS version 16.0. Findings show that majority of the students are in the first year of their study and most of them obtain their first degree in Malaysian university. This research finding has indicated that almost half of the students are satisfied with the service offered by university including the teaching and learning experiences. 2008 Thesis https://ir.uitm.edu.my/id/eprint/96787/ https://ir.uitm.edu.my/id/eprint/96787/1/96787.pdf text en public University Technology MARA Sarawak Bachelor Of Administration With Honours (MARKETING)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Sabil, Faezah Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil
description	Currently, universities have been aggressively find strategies to enhance the quality ofteaching and learning as a way to satisfy their customer and compete to be the best among others. This study tries to identify factors that influence students’ satisfaction towards the MBA program since it is one ofthe most popular master programs in Malaysia. Two factors will be investigated which are image of the university and value of the course. Studies also measure overall students’ satisfaction towards services offered by the university. A survey was carried out for the study and it involved all the MBA students in the Faculty of Economic and Business, UNIMAS. A total of 37 questionnaires were colleted and data was analyzed using SPSS version 16.0. Findings show that majority of the students are in the first year of their study and most of them obtain their first degree in Malaysian university. This research finding has indicated that almost half of the students are satisfied with the service offered by university including the teaching and learning experiences.
format	Thesis
author	Sabil, Faezah
author_facet	Sabil, Faezah
author_sort	Sabil, Faezah
title	Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil
title_short	Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil
title_full	Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil
title_fullStr	Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil
title_full_unstemmed	Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil
title_sort	factors influencing students’ satisfaction: case study among the cmba students in unimas, kota samarahan / faezah sabil
granting_institution	University Technology MARA Sarawak
granting_department	Bachelor Of Administration With Honours (MARKETING)
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/96787/1/96787.pdf
_version_	1804890006287810560

Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil

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