Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil
Currently, universities have been aggressively find strategies to enhance the quality ofteaching and learning as a way to satisfy their customer and compete to be the best among others. This study tries to identify factors that influence students’ satisfaction towards the MBA program since it is o...
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| 格式: | Thesis |
| 語言: | English |
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2008
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| 在線閱讀: | https://ir.uitm.edu.my/id/eprint/96787/1/96787.pdf |
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my-uitm-ir.967872024-06-13T15:15:03Z Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil 2008 Sabil, Faezah H Social Sciences (General) Study and teaching. Research Currently, universities have been aggressively find strategies to enhance the quality ofteaching and learning as a way to satisfy their customer and compete to be the best among others. This study tries to identify factors that influence students’ satisfaction towards the MBA program since it is one ofthe most popular master programs in Malaysia. Two factors will be investigated which are image of the university and value of the course. Studies also measure overall students’ satisfaction towards services offered by the university. A survey was carried out for the study and it involved all the MBA students in the Faculty of Economic and Business, UNIMAS. A total of 37 questionnaires were colleted and data was analyzed using SPSS version 16.0. Findings show that majority of the students are in the first year of their study and most of them obtain their first degree in Malaysian university. This research finding has indicated that almost half of the students are satisfied with the service offered by university including the teaching and learning experiences. 2008 Thesis https://ir.uitm.edu.my/id/eprint/96787/ https://ir.uitm.edu.my/id/eprint/96787/1/96787.pdf text en public University Technology MARA Sarawak Bachelor Of Administration With Honours (MARKETING) |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
H Social Sciences (General) H Social Sciences (General) |
| spellingShingle |
H Social Sciences (General) H Social Sciences (General) Sabil, Faezah Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil |
| description |
Currently, universities have been aggressively find strategies to enhance the quality ofteaching and learning as a way to satisfy their customer and
compete to be the best among others. This study tries to identify factors that influence students’ satisfaction towards the MBA program since it is
one ofthe most popular master programs in Malaysia. Two factors will be investigated which are image of the university and value of the course.
Studies also measure overall students’ satisfaction towards services offered by the university. A survey was carried out for the study and it
involved all the MBA students in the Faculty of Economic and Business, UNIMAS. A total of 37 questionnaires were colleted and data was analyzed using SPSS version 16.0. Findings show that majority of the students are in the first year of their study and most of them obtain their first degree in Malaysian university. This research finding has indicated that almost half of the students are satisfied with the service offered by university including the teaching and learning experiences. |
| format |
Thesis |
| author |
Sabil, Faezah |
| author_facet |
Sabil, Faezah |
| author_sort |
Sabil, Faezah |
| title |
Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil |
| title_short |
Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil |
| title_full |
Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil |
| title_fullStr |
Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil |
| title_full_unstemmed |
Factors influencing students’ satisfaction: case study among the CMBA students in UNIMAS, Kota Samarahan / Faezah Sabil |
| title_sort |
factors influencing students’ satisfaction: case study among the cmba students in unimas, kota samarahan / faezah sabil |
| granting_institution |
University Technology MARA Sarawak |
| granting_department |
Bachelor Of Administration With Honours (MARKETING) |
| publishDate |
2008 |
| url |
https://ir.uitm.edu.my/id/eprint/96787/1/96787.pdf |
| _version_ |
1804890006287810560 |