A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah

The purpose of this study is to identify and review besides obtaining insights and understanding on brand naming practices adopted among Sarawakian Malay Entrepreneurs within Kuching city area especially under Dewan Bandaraya Kuching Utara jurisdiction. CHAPTER 1 enlighten on the Background and Scop...

Full description

Saved in:

Bibliographic Details
Main Author:	Abdullah, Hadinawati
Format:	Thesis
Language:	English
Published:	2006
Subjects:	Marketing Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/96964/1/96964.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.96964
record_format	uketd_dc
spelling	my-uitm-ir.969642024-06-13T16:39:42Z A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah 2006 Abdullah, Hadinawati Marketing Branding (Marketing) The purpose of this study is to identify and review besides obtaining insights and understanding on brand naming practices adopted among Sarawakian Malay Entrepreneurs within Kuching city area especially under Dewan Bandaraya Kuching Utara jurisdiction. CHAPTER 1 enlighten on the Background and Scope of Study as well as trend in brand naming decision among entrepreneurs in the present day that covers under the Problem Statement of study. Besides that this chapter also covers the Research Objective, Significance and factors that might limit the exploration of the study. Meanwhile, CHAPTER 2 will enlighten on the Literature Review relating to this study, which consists all citations to articles in journals, magazines, newspapers, marketing research studies and technical reports whereby often provide summaries or abstracts of the material cited. CHAPTER 3 of this study is pertaining to Research Methodology adopted as a means for data collection from the field work i.e. Personal Administered Questionnaire and Personal Interviewing session. Thus, the process would involve the Primary and Secondary Data, Survey Instrument, Population and Sampling of respondents towards the end. Apart from that, this chapter also covers on the method for analyzing data which is Nominal and Ordinal Scale. 2006 Thesis https://ir.uitm.edu.my/id/eprint/96964/ https://ir.uitm.edu.my/id/eprint/96964/1/96964.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing Branding (Marketing)
spellingShingle	Marketing Branding (Marketing) Abdullah, Hadinawati A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
description	The purpose of this study is to identify and review besides obtaining insights and understanding on brand naming practices adopted among Sarawakian Malay Entrepreneurs within Kuching city area especially under Dewan Bandaraya Kuching Utara jurisdiction. CHAPTER 1 enlighten on the Background and Scope of Study as well as trend in brand naming decision among entrepreneurs in the present day that covers under the Problem Statement of study. Besides that this chapter also covers the Research Objective, Significance and factors that might limit the exploration of the study. Meanwhile, CHAPTER 2 will enlighten on the Literature Review relating to this study, which consists all citations to articles in journals, magazines, newspapers, marketing research studies and technical reports whereby often provide summaries or abstracts of the material cited. CHAPTER 3 of this study is pertaining to Research Methodology adopted as a means for data collection from the field work i.e. Personal Administered Questionnaire and Personal Interviewing session. Thus, the process would involve the Primary and Secondary Data, Survey Instrument, Population and Sampling of respondents towards the end. Apart from that, this chapter also covers on the method for analyzing data which is Nominal and Ordinal Scale.
format	Thesis
qualification_level	Bachelor degree
author	Abdullah, Hadinawati
author_facet	Abdullah, Hadinawati
author_sort	Abdullah, Hadinawati
title	A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
title_short	A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
title_full	A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
title_fullStr	A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
title_full_unstemmed	A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
title_sort	preliminary study on brand naming practices among sarawakian malay entrepreneurs / hadinawati abdullah
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Business and Management
publishDate	2006
url	https://ir.uitm.edu.my/id/eprint/96964/1/96964.pdf
_version_	1804890013027008512

A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah

Similar Items