A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah

The purpose of this study is to identify and review besides obtaining insights and understanding on brand naming practices adopted among Sarawakian Malay Entrepreneurs within Kuching city area especially under Dewan Bandaraya Kuching Utara jurisdiction. CHAPTER 1 enlighten on the Background and Scop...

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Bibliographic Details
Main Author: Abdullah, Hadinawati
Format: Thesis
Language:English
Published: 2006
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/96964/1/96964.pdf
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