Patrons patronage eatertainment restaurant / Za'im Zharfan Abdul Haling

The eatertainment restaurant is one amongst the foremost notable developments within the Malaysian food service industry. The sector has grown at a speedy rate from time to time. It's believed that this business is benefiting as a result of current native demographic trends, the urbanization an...

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Main Author:	Abdul Haling, Za'im Zharfan
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Customer services Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/97040/1/97040.pdf
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id	my-uitm-ir.97040
record_format	uketd_dc
spelling	my-uitm-ir.970402024-06-30T04:13:42Z Patrons patronage eatertainment restaurant / Za'im Zharfan Abdul Haling 2016 Abdul Haling, Za'im Zharfan Customer services. Customer relations The eatertainment restaurant is one amongst the foremost notable developments within the Malaysian food service industry. The sector has grown at a speedy rate from time to time. It's believed that this business is benefiting as a result of current native demographic trends, the urbanization and additionally the lifestyle of individuals nowadays that keep ever changing. Besides that, one amongst the most important customers of this eatertainment restaurant is the college students which are considered as the majority population for this scenario contribution. This might be noteworthy to check or to look at how they see the eatertainment industry in Malaysia. This research also initially to explore patrons' perceptions regarding the eatertainment restaurants quality of services that this industry provided for their customers. Furthermore, this research also to examines the feature that could leverage consumer predilection for this eatertainment restaurant and analyses different eatertainment restaurant positions in the public market. This quantitative study was conducted at various eatertainment restaurant outlets in Kota Kinabalu city. A survey was conducted through distributing questionnaires to patrons from different eatertainment restaurant branches. A total 120 self administered questionnaires were distributed with a 100% response rate. Using quantitative analysis, the data was computed and analyzed by using SPSS program. The results indicate that patrons perceive eatertainment restaurant in Malaysia to be of a high quality. Their eatertainment restaurant choices were strongly influenced by the restaurants cleanliness, consistency of menu items and location. 2016 Thesis https://ir.uitm.edu.my/id/eprint/97040/ https://ir.uitm.edu.my/id/eprint/97040/1/97040.pdf text en public Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Customer services Customer relations
spellingShingle	Customer services Customer relations Abdul Haling, Za'im Zharfan Patrons patronage eatertainment restaurant / Za'im Zharfan Abdul Haling
description	The eatertainment restaurant is one amongst the foremost notable developments within the Malaysian food service industry. The sector has grown at a speedy rate from time to time. It's believed that this business is benefiting as a result of current native demographic trends, the urbanization and additionally the lifestyle of individuals nowadays that keep ever changing. Besides that, one amongst the most important customers of this eatertainment restaurant is the college students which are considered as the majority population for this scenario contribution. This might be noteworthy to check or to look at how they see the eatertainment industry in Malaysia. This research also initially to explore patrons' perceptions regarding the eatertainment restaurants quality of services that this industry provided for their customers. Furthermore, this research also to examines the feature that could leverage consumer predilection for this eatertainment restaurant and analyses different eatertainment restaurant positions in the public market. This quantitative study was conducted at various eatertainment restaurant outlets in Kota Kinabalu city. A survey was conducted through distributing questionnaires to patrons from different eatertainment restaurant branches. A total 120 self administered questionnaires were distributed with a 100% response rate. Using quantitative analysis, the data was computed and analyzed by using SPSS program. The results indicate that patrons perceive eatertainment restaurant in Malaysia to be of a high quality. Their eatertainment restaurant choices were strongly influenced by the restaurants cleanliness, consistency of menu items and location.
format	Thesis
author	Abdul Haling, Za'im Zharfan
author_facet	Abdul Haling, Za'im Zharfan
author_sort	Abdul Haling, Za'im Zharfan
title	Patrons patronage eatertainment restaurant / Za'im Zharfan Abdul Haling
title_short	Patrons patronage eatertainment restaurant / Za'im Zharfan Abdul Haling
title_full	Patrons patronage eatertainment restaurant / Za'im Zharfan Abdul Haling
title_fullStr	Patrons patronage eatertainment restaurant / Za'im Zharfan Abdul Haling
title_full_unstemmed	Patrons patronage eatertainment restaurant / Za'im Zharfan Abdul Haling
title_sort	patrons patronage eatertainment restaurant / za'im zharfan abdul haling
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/97040/1/97040.pdf
_version_	1804890014529617920

Patrons patronage eatertainment restaurant / Za'im Zharfan Abdul Haling

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