Secondary's students dependency on smartphone: the influence of social needs, social influences and convenience / Wan Nur Afiqah Mohd Hanapi ... [et al.]
The purpose of this study was to construct an understanding of the factor dependency that influences the purchasing behavior of smart phone users to buying a smart phone. The data clinically in previous studies are tested through the university student at University Malaysia Sabah Campus Labuan. The...
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| Main Authors: | , , , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97041/1/97041.pdf |
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| Summary: | The purpose of this study was to construct an understanding of the factor dependency that influences the purchasing behavior of smart phone users to buying a smart phone. The data clinically in previous studies are tested through the university student at University Malaysia Sabah Campus Labuan. The result was factor needs and influences are the most give a strong influence to the users' smart phone purchase behavior on buying a smart phone compare to the convenience. In this current studies from the future research of previous studies recommend that the studies should be tested through 200 secondary students so that the questionnaire was distributes to SMK Sri Nangka secondary school because to get a different perspective of result. There are three factor dependencies that give influence to the users' smart phone purchasing behavior to buying a smart phone which are Social Needs, Social Influence and Convenience. The finding for the secondary school at SMK Sri Nangka expected that the convenience dependency factor was the most influence towards the secondary school purchase behavior on buying smart phone. |
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