Fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / Ak Asyraf Ag Matusin ... [et al.]

This study is to identify the common major of dimensions in tangible aspects of fast food restaurant that influence the students' purchase behavioural intention. The dimensions that included are such as colours, lightings and spatial layout. These dimensions are believed to have a strong relati...

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Main Authors:	Ag Matusin, Ak Asyraf, Maidin, Farrah Nadia, Rumalin, Janet, Gihol, Kellit
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Food industry and trade Halal food industry Certification
Online Access:	https://ir.uitm.edu.my/id/eprint/97245/1/97245.pdf
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id	my-uitm-ir.97245
record_format	uketd_dc
spelling	my-uitm-ir.972452024-06-23T15:33:04Z Fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / Ak Asyraf Ag Matusin ... [et al.] 2014 Ag Matusin, Ak Asyraf Maidin, Farrah Nadia Rumalin, Janet Gihol, Kellit Food industry and trade. Halal food industry. Certification This study is to identify the common major of dimensions in tangible aspects of fast food restaurant that influence the students' purchase behavioural intention. The dimensions that included are such as colours, lightings and spatial layout. These dimensions are believed to have a strong relationship in motivating the students' behaviour in which tends to lead them into purchase behavioural intention. The methodology used to measure this study is by distributing questionnaires to 150 respondents in UiTM Sabah. The result shows that the most significant dimension of fast food restaurant in influencing the students to dine in is the spatial layout. As for future research, we suggest the researcher to retest this study by using another methodology. 2014 Thesis https://ir.uitm.edu.my/id/eprint/97245/ https://ir.uitm.edu.my/id/eprint/97245/1/97245.pdf text en public Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Food industry and trade Halal food industry Certification
spellingShingle	Food industry and trade Halal food industry Certification Ag Matusin, Ak Asyraf Maidin, Farrah Nadia Rumalin, Janet Gihol, Kellit Fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / Ak Asyraf Ag Matusin ... [et al.]
description	This study is to identify the common major of dimensions in tangible aspects of fast food restaurant that influence the students' purchase behavioural intention. The dimensions that included are such as colours, lightings and spatial layout. These dimensions are believed to have a strong relationship in motivating the students' behaviour in which tends to lead them into purchase behavioural intention. The methodology used to measure this study is by distributing questionnaires to 150 respondents in UiTM Sabah. The result shows that the most significant dimension of fast food restaurant in influencing the students to dine in is the spatial layout. As for future research, we suggest the researcher to retest this study by using another methodology.
format	Thesis
author	Ag Matusin, Ak Asyraf Maidin, Farrah Nadia Rumalin, Janet Gihol, Kellit
author_facet	Ag Matusin, Ak Asyraf Maidin, Farrah Nadia Rumalin, Janet Gihol, Kellit
author_sort	Ag Matusin, Ak Asyraf
title	Fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / Ak Asyraf Ag Matusin ... [et al.]
title_short	Fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / Ak Asyraf Ag Matusin ... [et al.]
title_full	Fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / Ak Asyraf Ag Matusin ... [et al.]
title_fullStr	Fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / Ak Asyraf Ag Matusin ... [et al.]
title_full_unstemmed	Fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / Ak Asyraf Ag Matusin ... [et al.]
title_sort	fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / ak asyraf ag matusin ... [et al.]
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/97245/1/97245.pdf
_version_	1804890017293664256

Fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / Ak Asyraf Ag Matusin ... [et al.]

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