Fast food restaurant industry: tangible dimensions that influence students purchase behavioural intention / Ak Asyraf Ag Matusin ... [et al.]
This study is to identify the common major of dimensions in tangible aspects of fast food restaurant that influence the students' purchase behavioural intention. The dimensions that included are such as colours, lightings and spatial layout. These dimensions are believed to have a strong relati...
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| Main Authors: | , , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97245/1/97245.pdf |
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