A study on consumers awareness and perception towards pepper perfume / Norhaima Brahim
Pepper perfume in Sarawak is not as famous as Calvin Klein, Estee Lauder, and other branded name of perfume. But it is not possible one day Pepper perfume made by Sarawak state will be the most well known fragrances in the world. However, Pepper Perfume industry in Sarawak has been plagued by numero...
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| Format: | Thesis |
| Language: | English |
| Published: |
2004
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97614/1/97614.pdf |
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| Summary: | Pepper perfume in Sarawak is not as famous as Calvin Klein, Estee Lauder, and other branded name of perfume. But it is not possible one day Pepper perfume made by Sarawak state will be the most well known fragrances in the world. However, Pepper Perfume industry in Sarawak has been plagued by numerous marketing problems such as price fluctuation, inconsistence in product quality and quantity, low domestic consumption, limited strategic market place and promotion made due to the product. This project paper was intended to study the marketing of pepper perfume in Sarawak with two main objectives that are:
i. Awareness of consumer towards the existing ofthis product in the market.
ii. Perception by the consumer towards this product.
The study was conducted as a research which focuses on pepper perfume marketing mix that is on an innovative promotion, a strategic market place, affordable price and quality ofthe product (4 - P’s). Beside that, this case study also concerning a public response towards the product viz; (customer awareness and perception towards the product) and a research on the marketing system. The finding from the study were analyzed and integrated into four finding that is; strategic marketing system for the product, demand by consumer towards the product, awareness of people to the existing ofthe product and people perception towards the product will clearly know. |
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