A study on consumers awareness and perception towards pepper perfume / Norhaima Brahim

Pepper perfume in Sarawak is not as famous as Calvin Klein, Estee Lauder, and other branded name of perfume. But it is not possible one day Pepper perfume made by Sarawak state will be the most well known fragrances in the world. However, Pepper Perfume industry in Sarawak has been plagued by numero...

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Main Author:	Brahim, Norhaima
Format:	Thesis
Language:	English
Published:	2004
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/97614/1/97614.pdf
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id	my-uitm-ir.97614
record_format	uketd_dc
spelling	my-uitm-ir.976142024-06-27T16:07:09Z A study on consumers awareness and perception towards pepper perfume / Norhaima Brahim 2004 Brahim, Norhaima H Social Sciences (General) Study and teaching. Research Pepper perfume in Sarawak is not as famous as Calvin Klein, Estee Lauder, and other branded name of perfume. But it is not possible one day Pepper perfume made by Sarawak state will be the most well known fragrances in the world. However, Pepper Perfume industry in Sarawak has been plagued by numerous marketing problems such as price fluctuation, inconsistence in product quality and quantity, low domestic consumption, limited strategic market place and promotion made due to the product. This project paper was intended to study the marketing of pepper perfume in Sarawak with two main objectives that are: i. Awareness of consumer towards the existing ofthis product in the market. ii. Perception by the consumer towards this product. The study was conducted as a research which focuses on pepper perfume marketing mix that is on an innovative promotion, a strategic market place, affordable price and quality ofthe product (4 - P’s). Beside that, this case study also concerning a public response towards the product viz; (customer awareness and perception towards the product) and a research on the marketing system. The finding from the study were analyzed and integrated into four finding that is; strategic marketing system for the product, demand by consumer towards the product, awareness of people to the existing ofthe product and people perception towards the product will clearly know. 2004 Thesis https://ir.uitm.edu.my/id/eprint/97614/ https://ir.uitm.edu.my/id/eprint/97614/1/97614.pdf text en public University Technology MARA Sarawak Bachelor Of Administration With Honours (MARKETING)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Brahim, Norhaima A study on consumers awareness and perception towards pepper perfume / Norhaima Brahim
description	Pepper perfume in Sarawak is not as famous as Calvin Klein, Estee Lauder, and other branded name of perfume. But it is not possible one day Pepper perfume made by Sarawak state will be the most well known fragrances in the world. However, Pepper Perfume industry in Sarawak has been plagued by numerous marketing problems such as price fluctuation, inconsistence in product quality and quantity, low domestic consumption, limited strategic market place and promotion made due to the product. This project paper was intended to study the marketing of pepper perfume in Sarawak with two main objectives that are: i. Awareness of consumer towards the existing ofthis product in the market. ii. Perception by the consumer towards this product. The study was conducted as a research which focuses on pepper perfume marketing mix that is on an innovative promotion, a strategic market place, affordable price and quality ofthe product (4 - P’s). Beside that, this case study also concerning a public response towards the product viz; (customer awareness and perception towards the product) and a research on the marketing system. The finding from the study were analyzed and integrated into four finding that is; strategic marketing system for the product, demand by consumer towards the product, awareness of people to the existing ofthe product and people perception towards the product will clearly know.
format	Thesis
author	Brahim, Norhaima
author_facet	Brahim, Norhaima
author_sort	Brahim, Norhaima
title	A study on consumers awareness and perception towards pepper perfume / Norhaima Brahim
title_short	A study on consumers awareness and perception towards pepper perfume / Norhaima Brahim
title_full	A study on consumers awareness and perception towards pepper perfume / Norhaima Brahim
title_fullStr	A study on consumers awareness and perception towards pepper perfume / Norhaima Brahim
title_full_unstemmed	A study on consumers awareness and perception towards pepper perfume / Norhaima Brahim
title_sort	study on consumers awareness and perception towards pepper perfume / norhaima brahim
granting_institution	University Technology MARA Sarawak
granting_department	Bachelor Of Administration With Honours (MARKETING)
publishDate	2004
url	https://ir.uitm.edu.my/id/eprint/97614/1/97614.pdf
_version_	1804890019562782720

A study on consumers awareness and perception towards pepper perfume / Norhaima Brahim

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