Factors that influence customers‘ usage of Maybank2u.com: case study of Maybank Jalan Pending, Kuching / Chunggat Duat

The internet banking is changing the way how banking industry conduct its business in delivering its various financial products and services to meet the financial needs of its customers. The main objectives of the bank to provide its services over the internet are for its customers convenience, time...

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Main Author:	Duat, Chunggat
Format:	Thesis
Language:	English
Published:	2004
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/97623/1/97623.pdf
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id	my-uitm-ir.97623
record_format	uketd_dc
spelling	my-uitm-ir.976232024-06-30T04:00:41Z Factors that influence customers‘ usage of Maybank2u.com: case study of Maybank Jalan Pending, Kuching / Chunggat Duat 2004 Duat, Chunggat H Social Sciences (General) Study and teaching. Research The internet banking is changing the way how banking industry conduct its business in delivering its various financial products and services to meet the financial needs of its customers. The main objectives of the bank to provide its services over the internet are for its customers convenience, time and cost effective both for customers and the bank. It is a trend in Malaysia that local banks try to implement internet banking in order to remain competitive in preparation for the globalisation competing with foreign banks. Maybank is one ofthe first local bank to implement internet banking under its portal Maybank2u.com. Despite its various efforts and promotional activities some Maybank branches still receive slow response from its customers to use its Maybank2u.com. The general perception is that there is lack of awareness and confidence among its customers. Some even perceive that internet banking is having high risk in term ofsecurity and privacy ofthe transaction over the net. It is only the younger generation who are well educated that are willing to use internet banking. Thus it is the objectives ofthis study to find various factors that influence the usage of its Maybank2u.com in one ofits branches: Jalan Pending, Kuching. 2004 Thesis https://ir.uitm.edu.my/id/eprint/97623/ https://ir.uitm.edu.my/id/eprint/97623/1/97623.pdf text en public University Technology MARA Sarawak Bachelor Of Administration With Honours (MARKETING)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Duat, Chunggat Factors that influence customers‘ usage of Maybank2u.com: case study of Maybank Jalan Pending, Kuching / Chunggat Duat
description	The internet banking is changing the way how banking industry conduct its business in delivering its various financial products and services to meet the financial needs of its customers. The main objectives of the bank to provide its services over the internet are for its customers convenience, time and cost effective both for customers and the bank. It is a trend in Malaysia that local banks try to implement internet banking in order to remain competitive in preparation for the globalisation competing with foreign banks. Maybank is one ofthe first local bank to implement internet banking under its portal Maybank2u.com. Despite its various efforts and promotional activities some Maybank branches still receive slow response from its customers to use its Maybank2u.com. The general perception is that there is lack of awareness and confidence among its customers. Some even perceive that internet banking is having high risk in term ofsecurity and privacy ofthe transaction over the net. It is only the younger generation who are well educated that are willing to use internet banking. Thus it is the objectives ofthis study to find various factors that influence the usage of its Maybank2u.com in one ofits branches: Jalan Pending, Kuching.
format	Thesis
author	Duat, Chunggat
author_facet	Duat, Chunggat
author_sort	Duat, Chunggat
title	Factors that influence customers‘ usage of Maybank2u.com: case study of Maybank Jalan Pending, Kuching / Chunggat Duat
title_short	Factors that influence customers‘ usage of Maybank2u.com: case study of Maybank Jalan Pending, Kuching / Chunggat Duat
title_full	Factors that influence customers‘ usage of Maybank2u.com: case study of Maybank Jalan Pending, Kuching / Chunggat Duat
title_fullStr	Factors that influence customers‘ usage of Maybank2u.com: case study of Maybank Jalan Pending, Kuching / Chunggat Duat
title_full_unstemmed	Factors that influence customers‘ usage of Maybank2u.com: case study of Maybank Jalan Pending, Kuching / Chunggat Duat
title_sort	factors that influence customers‘ usage of maybank2u.com: case study of maybank jalan pending, kuching / chunggat duat
granting_institution	University Technology MARA Sarawak
granting_department	Bachelor Of Administration With Honours (MARKETING)
publishDate	2004
url	https://ir.uitm.edu.my/id/eprint/97623/1/97623.pdf
_version_	1804890020305174528

Factors that influence customers‘ usage of Maybank2u.com: case study of Maybank Jalan Pending, Kuching / Chunggat Duat

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