Artificial intelligence: awareness among hoteliers at The St. Regis, Kuala Lumpur and The Haven Resort Hotel, Perak / Abdullah Salleh Mohd Suhairi and Mohamad Syamil Mohd Sharif

The purpose of this study was to examine the awareness of Artificial Intelligence (Al) among the Malaysian lodging industry. The hospitality industry is strongly linked with the advancement of technology to remain competitive in the business. Since, artificial intelligence has emerged in other indus...

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Main Authors:	Mohd Suhairi, Abdullah Salleh, Mohd Sharif, Mohamad Syamil
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Electronic data processing Information technology Knowledge economy Including artificial intelligence and knowledge management
Online Access:	https://ir.uitm.edu.my/id/eprint/98269/1/98269.pdf
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id	my-uitm-ir.98269
record_format	uketd_dc
spelling	my-uitm-ir.982692024-08-24T17:35:37Z Artificial intelligence: awareness among hoteliers at The St. Regis, Kuala Lumpur and The Haven Resort Hotel, Perak / Abdullah Salleh Mohd Suhairi and Mohamad Syamil Mohd Sharif 2019 Mohd Suhairi, Abdullah Salleh Mohd Sharif, Mohamad Syamil Electronic data processing. Information technology. Knowledge economy. Including artificial intelligence and knowledge management The purpose of this study was to examine the awareness of Artificial Intelligence (Al) among the Malaysian lodging industry. The hospitality industry is strongly linked with the advancement of technology to remain competitive in the business. Since, artificial intelligence has emerged in other industries through the introduction of Industrial 4.0, therefore, Malaysia needs to prioritize the culture and skills to increase the level of awareness towards implementing artificial intelligence as part of the Prime Minister’s vision that emphasizes on science, technology and innovation in order to close the gap between the nation and other developed countries. Besides, the literature review discussed several important elements that will determine the awareness of artificial intelligence among hotel industry in Malaysia. These important elements were concept, technological trends, process and procedure and impact that will examine the hotel awareness towards artificial intelligence practice in Malaysia. These elements were related to each other in order to produce two different outcomes that may have completed the objectives of this study. The research design for this study was a qualitative study where researchers have used the primary data such as personal interview and several secondary data including journal article, theses and dissertations and online newspaper to collect an accurate data to produce a framework that represents the whole idea of this study. The findings and discussions of this study have highlighted some crucial points where two different perspectives were aware of the existence of artificial intelligence and have shown different views toward fulfilling the objectives of the study. The importance of this study also have contributed to the industry and academic perspective. 2019 Thesis https://ir.uitm.edu.my/id/eprint/98269/ https://ir.uitm.edu.my/id/eprint/98269/1/98269.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Wan Kamarudin, Wan Nor Bayah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Kamarudin, Wan Nor Bayah
topic	Electronic data processing Information technology Knowledge economy Including artificial intelligence and knowledge management
spellingShingle	Electronic data processing Information technology Knowledge economy Including artificial intelligence and knowledge management Mohd Suhairi, Abdullah Salleh Mohd Sharif, Mohamad Syamil Artificial intelligence: awareness among hoteliers at The St. Regis, Kuala Lumpur and The Haven Resort Hotel, Perak / Abdullah Salleh Mohd Suhairi and Mohamad Syamil Mohd Sharif
description	The purpose of this study was to examine the awareness of Artificial Intelligence (Al) among the Malaysian lodging industry. The hospitality industry is strongly linked with the advancement of technology to remain competitive in the business. Since, artificial intelligence has emerged in other industries through the introduction of Industrial 4.0, therefore, Malaysia needs to prioritize the culture and skills to increase the level of awareness towards implementing artificial intelligence as part of the Prime Minister’s vision that emphasizes on science, technology and innovation in order to close the gap between the nation and other developed countries. Besides, the literature review discussed several important elements that will determine the awareness of artificial intelligence among hotel industry in Malaysia. These important elements were concept, technological trends, process and procedure and impact that will examine the hotel awareness towards artificial intelligence practice in Malaysia. These elements were related to each other in order to produce two different outcomes that may have completed the objectives of this study. The research design for this study was a qualitative study where researchers have used the primary data such as personal interview and several secondary data including journal article, theses and dissertations and online newspaper to collect an accurate data to produce a framework that represents the whole idea of this study. The findings and discussions of this study have highlighted some crucial points where two different perspectives were aware of the existence of artificial intelligence and have shown different views toward fulfilling the objectives of the study. The importance of this study also have contributed to the industry and academic perspective.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Suhairi, Abdullah Salleh Mohd Sharif, Mohamad Syamil
author_facet	Mohd Suhairi, Abdullah Salleh Mohd Sharif, Mohamad Syamil
author_sort	Mohd Suhairi, Abdullah Salleh
title	Artificial intelligence: awareness among hoteliers at The St. Regis, Kuala Lumpur and The Haven Resort Hotel, Perak / Abdullah Salleh Mohd Suhairi and Mohamad Syamil Mohd Sharif
title_short	Artificial intelligence: awareness among hoteliers at The St. Regis, Kuala Lumpur and The Haven Resort Hotel, Perak / Abdullah Salleh Mohd Suhairi and Mohamad Syamil Mohd Sharif
title_full	Artificial intelligence: awareness among hoteliers at The St. Regis, Kuala Lumpur and The Haven Resort Hotel, Perak / Abdullah Salleh Mohd Suhairi and Mohamad Syamil Mohd Sharif
title_fullStr	Artificial intelligence: awareness among hoteliers at The St. Regis, Kuala Lumpur and The Haven Resort Hotel, Perak / Abdullah Salleh Mohd Suhairi and Mohamad Syamil Mohd Sharif
title_full_unstemmed	Artificial intelligence: awareness among hoteliers at The St. Regis, Kuala Lumpur and The Haven Resort Hotel, Perak / Abdullah Salleh Mohd Suhairi and Mohamad Syamil Mohd Sharif
title_sort	artificial intelligence: awareness among hoteliers at the st. regis, kuala lumpur and the haven resort hotel, perak / abdullah salleh mohd suhairi and mohamad syamil mohd sharif
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/98269/1/98269.pdf
_version_	1811768901664505856

Artificial intelligence: awareness among hoteliers at The St. Regis, Kuala Lumpur and The Haven Resort Hotel, Perak / Abdullah Salleh Mohd Suhairi and Mohamad Syamil Mohd Sharif

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