An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar

This undergraduate project aims to analyse online menu design as an internal advertising tool to promote an ethnic restaurant in Malaysia. This study used descriptive design from the secondary data analysis for the investigation. The vast use of devices had bounced the restaurant operators to have d...

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Bibliographic Details
Main Authors:	Nazli, Norsyazana, Mohd Annuar, Ezlin Sazlin
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Telemarketing Internet marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/98282/1/98282.pdf
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id	my-uitm-ir.98282
record_format	uketd_dc
spelling	my-uitm-ir.982822024-08-24T14:52:20Z An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar 2021 Nazli, Norsyazana Mohd Annuar, Ezlin Sazlin Telemarketing. Internet marketing This undergraduate project aims to analyse online menu design as an internal advertising tool to promote an ethnic restaurant in Malaysia. This study used descriptive design from the secondary data analysis for the investigation. The vast use of devices had bounced the restaurant operators to have digital menus as it was easily reachable by the community. Thus, the study on the core component used on digital online menu design is very crucial as it to be used by the restaurant operator for not causing the community to feel confused and misinterpret the theme of their ethnic restaurants. 2021 Thesis https://ir.uitm.edu.my/id/eprint/98282/ https://ir.uitm.edu.my/id/eprint/98282/1/98282.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Jalis, Mohd Hairi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Jalis, Mohd Hairi
topic	Telemarketing Internet marketing
spellingShingle	Telemarketing Internet marketing Nazli, Norsyazana Mohd Annuar, Ezlin Sazlin An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar
description	This undergraduate project aims to analyse online menu design as an internal advertising tool to promote an ethnic restaurant in Malaysia. This study used descriptive design from the secondary data analysis for the investigation. The vast use of devices had bounced the restaurant operators to have digital menus as it was easily reachable by the community. Thus, the study on the core component used on digital online menu design is very crucial as it to be used by the restaurant operator for not causing the community to feel confused and misinterpret the theme of their ethnic restaurants.
format	Thesis
qualification_level	Bachelor degree
author	Nazli, Norsyazana Mohd Annuar, Ezlin Sazlin
author_facet	Nazli, Norsyazana Mohd Annuar, Ezlin Sazlin
author_sort	Nazli, Norsyazana
title	An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar
title_short	An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar
title_full	An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar
title_fullStr	An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar
title_full_unstemmed	An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar
title_sort	analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in malaysia / norsyazana nazli and ezlin sazlin mohd annuar
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/98282/1/98282.pdf
_version_	1811768903159775232

An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar

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