The usage of McDonald application among UiTM Terengganu students / Nur Shafika Atasha zukri Kini and Ilya Fiona Syafika Kamarulbahrin

The purpose of this research is to identify effectiveness of the McDonalds mobile application among the students in UiTM Dungun and to identify the satisfaction of UiTM students in using the applications. The mobile apps have been known to the world market and most of the foodservice establishment a...

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Main Authors:	Zukri Kini, Nur Shafika Atasha, Kamarulbahrin, Ilya Fiona Syafika
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/98407/1/98407.pdf
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id	my-uitm-ir.98407
record_format	uketd_dc
spelling	my-uitm-ir.984072024-08-24T17:37:30Z The usage of McDonald application among UiTM Terengganu students / Nur Shafika Atasha zukri Kini and Ilya Fiona Syafika Kamarulbahrin 2019 Zukri Kini, Nur Shafika Atasha Kamarulbahrin, Ilya Fiona Syafika Consumer satisfaction The purpose of this research is to identify effectiveness of the McDonalds mobile application among the students in UiTM Dungun and to identify the satisfaction of UiTM students in using the applications. The mobile apps have been known to the world market and most of the foodservice establishment also has their own apps to make the sales market. The organizations are designed their own in-app purchases to increase their sales and do the promoting of their products and services through the mobile apps. The factors that have been analysed in this study are the effectiveness and satisfaction of students by using the mobile applications in then- everyday life. This research was done by conducting a survey and the questionnaire were distributed to the students in UiTM Dungun. The data were analysed by Statistical Package for the Social Science (SPSS). The results were analysed by using frequency analysis. The findings and interpretation of the research are identified in chapter four. From the results, it shows that its effective and satisfied the respondents that using the mobile applications. In conclusion, this research can give some valuable information to the researcher, organizations and the reader which is useful for basic knowledge. Hopefully it can attract the society to grab chance in using the mobile applications that can make their everyday life easier. 2019 Thesis https://ir.uitm.edu.my/id/eprint/98407/ https://ir.uitm.edu.my/id/eprint/98407/1/98407.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Anuar @ Mohd Noor, Jazira
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Anuar @ Mohd Noor, Jazira
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Zukri Kini, Nur Shafika Atasha Kamarulbahrin, Ilya Fiona Syafika The usage of McDonald application among UiTM Terengganu students / Nur Shafika Atasha zukri Kini and Ilya Fiona Syafika Kamarulbahrin
description	The purpose of this research is to identify effectiveness of the McDonalds mobile application among the students in UiTM Dungun and to identify the satisfaction of UiTM students in using the applications. The mobile apps have been known to the world market and most of the foodservice establishment also has their own apps to make the sales market. The organizations are designed their own in-app purchases to increase their sales and do the promoting of their products and services through the mobile apps. The factors that have been analysed in this study are the effectiveness and satisfaction of students by using the mobile applications in then- everyday life. This research was done by conducting a survey and the questionnaire were distributed to the students in UiTM Dungun. The data were analysed by Statistical Package for the Social Science (SPSS). The results were analysed by using frequency analysis. The findings and interpretation of the research are identified in chapter four. From the results, it shows that its effective and satisfied the respondents that using the mobile applications. In conclusion, this research can give some valuable information to the researcher, organizations and the reader which is useful for basic knowledge. Hopefully it can attract the society to grab chance in using the mobile applications that can make their everyday life easier.
format	Thesis
qualification_level	Bachelor degree
author	Zukri Kini, Nur Shafika Atasha Kamarulbahrin, Ilya Fiona Syafika
author_facet	Zukri Kini, Nur Shafika Atasha Kamarulbahrin, Ilya Fiona Syafika
author_sort	Zukri Kini, Nur Shafika Atasha
title	The usage of McDonald application among UiTM Terengganu students / Nur Shafika Atasha zukri Kini and Ilya Fiona Syafika Kamarulbahrin
title_short	The usage of McDonald application among UiTM Terengganu students / Nur Shafika Atasha zukri Kini and Ilya Fiona Syafika Kamarulbahrin
title_full	The usage of McDonald application among UiTM Terengganu students / Nur Shafika Atasha zukri Kini and Ilya Fiona Syafika Kamarulbahrin
title_fullStr	The usage of McDonald application among UiTM Terengganu students / Nur Shafika Atasha zukri Kini and Ilya Fiona Syafika Kamarulbahrin
title_full_unstemmed	The usage of McDonald application among UiTM Terengganu students / Nur Shafika Atasha zukri Kini and Ilya Fiona Syafika Kamarulbahrin
title_sort	usage of mcdonald application among uitm terengganu students / nur shafika atasha zukri kini and ilya fiona syafika kamarulbahrin
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/98407/1/98407.pdf
_version_	1811768916079280128

The usage of McDonald application among UiTM Terengganu students / Nur Shafika Atasha zukri Kini and Ilya Fiona Syafika Kamarulbahrin

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