Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy

The main purpose of conducting this research is to identify the factors influencing people to consume home-cooked meals during COVID-19 outbreaks in Malaysia. This research was conducted using secondary studies which is the argumentative method. COVID-19 outbreaks have caused significant changes in...

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Main Author:	Mohd Zainy, Nurul Farihah
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/98408/1/98408.pdf
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id	my-uitm-ir.98408
record_format	uketd_dc
spelling	my-uitm-ir.984082024-08-24T17:28:30Z Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy 2020 Mohd Zainy, Nurul Farihah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The main purpose of conducting this research is to identify the factors influencing people to consume home-cooked meals during COVID-19 outbreaks in Malaysia. This research was conducted using secondary studies which is the argumentative method. COVID-19 outbreaks have caused significant changes in peoples’ daily life as people were advised to take precautionary measures during Movement Control Order by self-quarantine at home and self-distance from other people when going outside. Therefore, as most food premises were closed, people are starting to cook at home. However, issue related to the increase of food poisoning cases in Malaysia also had affected people’s decision to consume home-cooked meals. Thus, five factors that had influenced people to consume home-cooked meals were identified; Movement Control Order, food safety, food preferences, purchasing power and diet quality. In addition, the reviews from were included in this research, in order to give a better understanding, meanwhile, the findings and discussion will support and justify the five factors. Lastly, the conclusion of this research will help to create awareness among people in Malaysia and also provide insightful information regarding the current situation. 2020 Thesis https://ir.uitm.edu.my/id/eprint/98408/ https://ir.uitm.edu.my/id/eprint/98408/1/98408.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Musa, Mushaireen
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Musa, Mushaireen
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohd Zainy, Nurul Farihah Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy
description	The main purpose of conducting this research is to identify the factors influencing people to consume home-cooked meals during COVID-19 outbreaks in Malaysia. This research was conducted using secondary studies which is the argumentative method. COVID-19 outbreaks have caused significant changes in peoples’ daily life as people were advised to take precautionary measures during Movement Control Order by self-quarantine at home and self-distance from other people when going outside. Therefore, as most food premises were closed, people are starting to cook at home. However, issue related to the increase of food poisoning cases in Malaysia also had affected people’s decision to consume home-cooked meals. Thus, five factors that had influenced people to consume home-cooked meals were identified; Movement Control Order, food safety, food preferences, purchasing power and diet quality. In addition, the reviews from were included in this research, in order to give a better understanding, meanwhile, the findings and discussion will support and justify the five factors. Lastly, the conclusion of this research will help to create awareness among people in Malaysia and also provide insightful information regarding the current situation.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Zainy, Nurul Farihah
author_facet	Mohd Zainy, Nurul Farihah
author_sort	Mohd Zainy, Nurul Farihah
title	Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy
title_short	Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy
title_full	Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy
title_fullStr	Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy
title_full_unstemmed	Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy
title_sort	factors influencing people to consume home-cooked meals during covid-19 in malaysia / nurul farihah mohd zainy
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/98408/1/98408.pdf
_version_	1811768916335132672

Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy

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