The impact of crisis management on brand reputation and brand positioning towards the performance of upscale hotels in the post-COVID-19 era / Agus Riyadi
Since the pandemic, the hotel industry has been one of the sectors hardest hit. Quarantine, physical distancing, and travel restrictions have caused substantial problems for the hotel industry. To capitalize on the anticipated post-COVID-19 travel boom, hotel operators must swiftly promote their new...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/98740/1/98740.pdf |
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