Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman

This research is purposely for identifying the factors that affecting the acceptance toward online food delivery (OFD) in Malaysia. This research is a secondary research with the argumentative analysis writing referring the previous research. There are two (2) factors identified to be the independen...

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Main Author:	Seman, Muhammad Amin Hisyamuddin
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/98750/1/98750.pdf
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id	my-uitm-ir.98750
record_format	uketd_dc
spelling	my-uitm-ir.987502024-08-24T17:30:13Z Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman 2020 Seman, Muhammad Amin Hisyamuddin Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research is purposely for identifying the factors that affecting the acceptance toward online food delivery (OFD) in Malaysia. This research is a secondary research with the argumentative analysis writing referring the previous research. There are two (2) factors identified to be the independent variable which are Website Quality and Service Quality. The dependent variable will be the acceptance of consumer toward online food delivery. This research is based on few problems happened in the hospitality industry in Malaysia and other few country such as issues related to the rider’s salary, food delivery fees, risk facing by the rider on the road, misused of the service delivery and etc. In this research, the researcher also going to identify the most influential factor that affect the acceptance of online food delivery (OFD) in Malaysia among the selected independent variable. This research is going to help the local food Industry to do some improvise on the food ordering technology when knowing the factors that affecting the acceptance of OFD and the benefits receive by the local business. For the final result, the study proved that website quality and service quality are the factors that affect the acceptance of OFD in Malaysia and the most influential factors found to be service quality. 2020 Thesis https://ir.uitm.edu.my/id/eprint/98750/ https://ir.uitm.edu.my/id/eprint/98750/1/98750.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Mohd Alias, Mohd Azuan
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Alias, Mohd Azuan
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Seman, Muhammad Amin Hisyamuddin Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman
description	This research is purposely for identifying the factors that affecting the acceptance toward online food delivery (OFD) in Malaysia. This research is a secondary research with the argumentative analysis writing referring the previous research. There are two (2) factors identified to be the independent variable which are Website Quality and Service Quality. The dependent variable will be the acceptance of consumer toward online food delivery. This research is based on few problems happened in the hospitality industry in Malaysia and other few country such as issues related to the rider’s salary, food delivery fees, risk facing by the rider on the road, misused of the service delivery and etc. In this research, the researcher also going to identify the most influential factor that affect the acceptance of online food delivery (OFD) in Malaysia among the selected independent variable. This research is going to help the local food Industry to do some improvise on the food ordering technology when knowing the factors that affecting the acceptance of OFD and the benefits receive by the local business. For the final result, the study proved that website quality and service quality are the factors that affect the acceptance of OFD in Malaysia and the most influential factors found to be service quality.
format	Thesis
qualification_level	Bachelor degree
author	Seman, Muhammad Amin Hisyamuddin
author_facet	Seman, Muhammad Amin Hisyamuddin
author_sort	Seman, Muhammad Amin Hisyamuddin
title	Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman
title_short	Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman
title_full	Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman
title_fullStr	Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman
title_full_unstemmed	Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman
title_sort	factors affecting the acceptance of online food delivery in malaysia / muhammad amin hisyamuddin seman
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/98750/1/98750.pdf
_version_	1811768958222598144

Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman

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