The effects of using Self-Service Technology (SST) towards customer satisfaction / Norfariza Chirtsa

Self-Service Technology (SST) is the newest innovative technology used in fast-food restaurants. It is a techno logy-based system that enables consumers to simplify the ordering process without an individual's assistance in experiencing the order and by using this system; customers will experie...

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Bibliographic Details
Main Author:	Chirtsa, Norfariza
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/98752/1/98752.pdf
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id	my-uitm-ir.98752
record_format	uketd_dc
spelling	my-uitm-ir.987522024-08-24T17:22:30Z The effects of using Self-Service Technology (SST) towards customer satisfaction / Norfariza Chirtsa 2020 Chirtsa, Norfariza Consumer satisfaction Self-Service Technology (SST) is the newest innovative technology used in fast-food restaurants. It is a techno logy-based system that enables consumers to simplify the ordering process without an individual's assistance in experiencing the order and by using this system; customers will experience better and quicker, thus giving them satisfaction. Therefore, the objective of this study is to identify the effects of using SST towards customer satisfaction. This study used secondary data from previous articles and journals. The researcher makes an argument by observing and identifying the data based on this study. The findings revealed that the customers are satisfied with the usage of SST. This is because the consumers are more confident in using the SST as they are able to make a transaction using their debit or credit card without waiting for too long. If the customers are satisfied with the product and service, they will become loyal customers. 2020 Thesis https://ir.uitm.edu.my/id/eprint/98752/ https://ir.uitm.edu.my/id/eprint/98752/1/98752.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Sulong, Siti Nurhanifah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Sulong, Siti Nurhanifah
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Chirtsa, Norfariza The effects of using Self-Service Technology (SST) towards customer satisfaction / Norfariza Chirtsa
description	Self-Service Technology (SST) is the newest innovative technology used in fast-food restaurants. It is a techno logy-based system that enables consumers to simplify the ordering process without an individual's assistance in experiencing the order and by using this system; customers will experience better and quicker, thus giving them satisfaction. Therefore, the objective of this study is to identify the effects of using SST towards customer satisfaction. This study used secondary data from previous articles and journals. The researcher makes an argument by observing and identifying the data based on this study. The findings revealed that the customers are satisfied with the usage of SST. This is because the consumers are more confident in using the SST as they are able to make a transaction using their debit or credit card without waiting for too long. If the customers are satisfied with the product and service, they will become loyal customers.
format	Thesis
qualification_level	Bachelor degree
author	Chirtsa, Norfariza
author_facet	Chirtsa, Norfariza
author_sort	Chirtsa, Norfariza
title	The effects of using Self-Service Technology (SST) towards customer satisfaction / Norfariza Chirtsa
title_short	The effects of using Self-Service Technology (SST) towards customer satisfaction / Norfariza Chirtsa
title_full	The effects of using Self-Service Technology (SST) towards customer satisfaction / Norfariza Chirtsa
title_fullStr	The effects of using Self-Service Technology (SST) towards customer satisfaction / Norfariza Chirtsa
title_full_unstemmed	The effects of using Self-Service Technology (SST) towards customer satisfaction / Norfariza Chirtsa
title_sort	effects of using self-service technology (sst) towards customer satisfaction / norfariza chirtsa
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/98752/1/98752.pdf
_version_	1811768958728011776

The effects of using Self-Service Technology (SST) towards customer satisfaction / Norfariza Chirtsa

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