Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul

This research aims to identify the most significant variable between ease of use, safety and as well as brand image that leads tourist satisfaction to use Grab service in Malaysia Tourism Destination. Since Grab transport service is a business that makes people’s life convenient for riding experienc...

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Main Authors:	Sarbini, Afnie Nadhira, Shamsul, Mohamad Uwais
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/98768/1/98768.pdf
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id	my-uitm-ir.98768
record_format	uketd_dc
spelling	my-uitm-ir.987682024-08-24T17:16:20Z Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul 2021 Sarbini, Afnie Nadhira Shamsul, Mohamad Uwais Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research aims to identify the most significant variable between ease of use, safety and as well as brand image that leads tourist satisfaction to use Grab service in Malaysia Tourism Destination. Since Grab transport service is a business that makes people’s life convenient for riding experience in this digital era and continuously gain popularity for using this service. In line with that, it is expended its service in tourism sector. This research applied quantitative analysis which the adoption of Statistical Package for Social Science (SPSS) Version 25 to analyse the data collected from the local tourist. The research used nonprobability sampling which focused on convenient sampling. 235 local tourists who used Grab service in Malaysia Tourism Destination chosen to answer the questionnaire in order to evaluate their perceptions towards the service provided. The results show that ease of use, safety and as well as brand image has a significant relationship towards tourist satisfaction to use Grab service in Malaysia Tourism Destination. Among all the variables, ease of use is the most significant variable towards tourist satisfaction to use Grab service in Malaysia Tourism Destination. This outcome will be benefits to Grab service provider, as they can boost their service. For future researcher, they can study different variables which influencing tourist satisfaction to use Grab service in Malaysia. 2021 Thesis https://ir.uitm.edu.my/id/eprint/98768/ https://ir.uitm.edu.my/id/eprint/98768/1/98768.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Abd Hamid, Maisarah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abd Hamid, Maisarah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Sarbini, Afnie Nadhira Shamsul, Mohamad Uwais Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul
description	This research aims to identify the most significant variable between ease of use, safety and as well as brand image that leads tourist satisfaction to use Grab service in Malaysia Tourism Destination. Since Grab transport service is a business that makes people’s life convenient for riding experience in this digital era and continuously gain popularity for using this service. In line with that, it is expended its service in tourism sector. This research applied quantitative analysis which the adoption of Statistical Package for Social Science (SPSS) Version 25 to analyse the data collected from the local tourist. The research used nonprobability sampling which focused on convenient sampling. 235 local tourists who used Grab service in Malaysia Tourism Destination chosen to answer the questionnaire in order to evaluate their perceptions towards the service provided. The results show that ease of use, safety and as well as brand image has a significant relationship towards tourist satisfaction to use Grab service in Malaysia Tourism Destination. Among all the variables, ease of use is the most significant variable towards tourist satisfaction to use Grab service in Malaysia Tourism Destination. This outcome will be benefits to Grab service provider, as they can boost their service. For future researcher, they can study different variables which influencing tourist satisfaction to use Grab service in Malaysia.
format	Thesis
qualification_level	Bachelor degree
author	Sarbini, Afnie Nadhira Shamsul, Mohamad Uwais
author_facet	Sarbini, Afnie Nadhira Shamsul, Mohamad Uwais
author_sort	Sarbini, Afnie Nadhira
title	Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul
title_short	Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul
title_full	Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul
title_fullStr	Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul
title_full_unstemmed	Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul
title_sort	tourist behaviour to use grab service in malaysia tourism destination / afnie nadhira sarbini and mohamad uwais shamsul
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/98768/1/98768.pdf
_version_	1811768959469355008

Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul

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