Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul
This research aims to identify the most significant variable between ease of use, safety and as well as brand image that leads tourist satisfaction to use Grab service in Malaysia Tourism Destination. Since Grab transport service is a business that makes people’s life convenient for riding experienc...
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Main Authors: | , |
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Format: | Thesis |
Language: | English |
Published: |
2021
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/98768/1/98768.pdf |
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