The effects of waiting time towards customers’ satisfaction at fast food restaurant in Kuala Terengganu / Aina Nur Nadiah Mohd Nasir and Nur Athirah Muda

The primary purpose of this study is to examine the various effects of waiting time towards customers’ satisfaction. Researchers surveyed 280 randomly selected customers of the selected five (5) fast food restaurant outlets in Kuala Terengganu during weekends. This study used convenient sampling to...

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Bibliographic Details
Main Authors:	Mohd Nasir, Aina Nur Nadiah, Muda, Nur Athirah
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/98775/1/98775.pdf
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id	my-uitm-ir.98775
record_format	uketd_dc
spelling	my-uitm-ir.987752024-08-24T17:22:42Z The effects of waiting time towards customers’ satisfaction at fast food restaurant in Kuala Terengganu / Aina Nur Nadiah Mohd Nasir and Nur Athirah Muda 2020 Mohd Nasir, Aina Nur Nadiah Muda, Nur Athirah Consumer satisfaction The primary purpose of this study is to examine the various effects of waiting time towards customers’ satisfaction. Researchers surveyed 280 randomly selected customers of the selected five (5) fast food restaurant outlets in Kuala Terengganu during weekends. This study used convenient sampling to acquire the potential respondents. Besides, the study have been identified physical factor (ambient and design and facilities), social factor (restaurant employee and perceived crowding) are the factors that contribute to waiting time at fast food restaurant in Kuala Terengganu. Moreover, physical factor (design & facilities) is the dominant factor of waiting time at the fast food restaurant. In addition, the physical factor (design) and social factor (perceived crowding) are the variables that give significant predators. It is hope that this study may offer some better understanding on the effects of waiting time towards customer satisfaction in the fast food establishments. 2020 Thesis https://ir.uitm.edu.my/id/eprint/98775/ https://ir.uitm.edu.my/id/eprint/98775/1/98775.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Ngali, Norzaidah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ngali, Norzaidah
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Mohd Nasir, Aina Nur Nadiah Muda, Nur Athirah The effects of waiting time towards customers’ satisfaction at fast food restaurant in Kuala Terengganu / Aina Nur Nadiah Mohd Nasir and Nur Athirah Muda
description	The primary purpose of this study is to examine the various effects of waiting time towards customers’ satisfaction. Researchers surveyed 280 randomly selected customers of the selected five (5) fast food restaurant outlets in Kuala Terengganu during weekends. This study used convenient sampling to acquire the potential respondents. Besides, the study have been identified physical factor (ambient and design and facilities), social factor (restaurant employee and perceived crowding) are the factors that contribute to waiting time at fast food restaurant in Kuala Terengganu. Moreover, physical factor (design & facilities) is the dominant factor of waiting time at the fast food restaurant. In addition, the physical factor (design) and social factor (perceived crowding) are the variables that give significant predators. It is hope that this study may offer some better understanding on the effects of waiting time towards customer satisfaction in the fast food establishments.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Nasir, Aina Nur Nadiah Muda, Nur Athirah
author_facet	Mohd Nasir, Aina Nur Nadiah Muda, Nur Athirah
author_sort	Mohd Nasir, Aina Nur Nadiah
title	The effects of waiting time towards customers’ satisfaction at fast food restaurant in Kuala Terengganu / Aina Nur Nadiah Mohd Nasir and Nur Athirah Muda
title_short	The effects of waiting time towards customers’ satisfaction at fast food restaurant in Kuala Terengganu / Aina Nur Nadiah Mohd Nasir and Nur Athirah Muda
title_full	The effects of waiting time towards customers’ satisfaction at fast food restaurant in Kuala Terengganu / Aina Nur Nadiah Mohd Nasir and Nur Athirah Muda
title_fullStr	The effects of waiting time towards customers’ satisfaction at fast food restaurant in Kuala Terengganu / Aina Nur Nadiah Mohd Nasir and Nur Athirah Muda
title_full_unstemmed	The effects of waiting time towards customers’ satisfaction at fast food restaurant in Kuala Terengganu / Aina Nur Nadiah Mohd Nasir and Nur Athirah Muda
title_sort	effects of waiting time towards customers’ satisfaction at fast food restaurant in kuala terengganu / aina nur nadiah mohd nasir and nur athirah muda
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/98775/1/98775.pdf
_version_	1811768959722061824

The effects of waiting time towards customers’ satisfaction at fast food restaurant in Kuala Terengganu / Aina Nur Nadiah Mohd Nasir and Nur Athirah Muda

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