Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir

Nature-based ecotourism is gradually becoming more preferable to a lot of people, partly because of increased awareness towards the importance of sustainable tourism. Previous researches have shown that there is a gap that has yet to be filled in the topic of sustainable tourism, which is how it is...

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Main Authors: Benjamin, Leezora Bathsheba, Abdul Kadir, Sitti Lelah Rabiah
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/98787/1/98787.pdf
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spelling my-uitm-ir.987872024-08-24T14:48:18Z Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir 2021 Benjamin, Leezora Bathsheba Abdul Kadir, Sitti Lelah Rabiah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Nature-based ecotourism is gradually becoming more preferable to a lot of people, partly because of increased awareness towards the importance of sustainable tourism. Previous researches have shown that there is a gap that has yet to be filled in the topic of sustainable tourism, which is how it is perceived by the stakeholders (government sectors). Primary data is collected by interviewing various stakeholders that are experienced in handling the tourism activities at Kinabalu Park. Thematic analysis was used to analyze the data after data saturation was reached. The findings revealed the understanding of governmental agencies about sustainable tourism and their knowledge regarding Kinabalu Park’s implementations of sustainable practices. Thus, these findings will assist and act as references in future studies of a similar nature. 2021 Thesis https://ir.uitm.edu.my/id/eprint/98787/ https://ir.uitm.edu.my/id/eprint/98787/1/98787.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Mohd Fuza, Zatul Iffah
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Mohd Fuza, Zatul Iffah
topic Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
spellingShingle Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Benjamin, Leezora Bathsheba
Abdul Kadir, Sitti Lelah Rabiah
Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir
description Nature-based ecotourism is gradually becoming more preferable to a lot of people, partly because of increased awareness towards the importance of sustainable tourism. Previous researches have shown that there is a gap that has yet to be filled in the topic of sustainable tourism, which is how it is perceived by the stakeholders (government sectors). Primary data is collected by interviewing various stakeholders that are experienced in handling the tourism activities at Kinabalu Park. Thematic analysis was used to analyze the data after data saturation was reached. The findings revealed the understanding of governmental agencies about sustainable tourism and their knowledge regarding Kinabalu Park’s implementations of sustainable practices. Thus, these findings will assist and act as references in future studies of a similar nature.
format Thesis
qualification_level Bachelor degree
author Benjamin, Leezora Bathsheba
Abdul Kadir, Sitti Lelah Rabiah
author_facet Benjamin, Leezora Bathsheba
Abdul Kadir, Sitti Lelah Rabiah
author_sort Benjamin, Leezora Bathsheba
title Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir
title_short Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir
title_full Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir
title_fullStr Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir
title_full_unstemmed Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir
title_sort understanding stakeholders’ perceptions towards sustainable tourism at kinabalu park, sabah / leezora bathsheba benjamin and sitti lelah rabiah abdul kadir
granting_institution Universiti Teknologi MARA, Terengganu
granting_department Faculty Of Hotel & Tourism Management
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/98787/1/98787.pdf
_version_ 1811768960230621184