Content analysis of the Malaysian government’s websites on Halal information to promote the Malaysian cuisine globally / Muhamad Nazhiim Abdullah

This study aim is to analyze the content of the Malaysian Government’s website which has been used to promote Malaysian cuisine and Halal information globally. This study used a descriptive design from secondary data through an exploratory method for this investigation. Four official government webs...

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Main Author:	Abdullah, Muhamad Nazhiim
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Food industry and trade Halal food industry Certification
Online Access:	https://ir.uitm.edu.my/id/eprint/98835/1/98835.pdf
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id	my-uitm-ir.98835
record_format	uketd_dc
spelling	my-uitm-ir.988352024-08-24T17:18:47Z Content analysis of the Malaysian government’s websites on Halal information to promote the Malaysian cuisine globally / Muhamad Nazhiim Abdullah 2020 Abdullah, Muhamad Nazhiim Food industry and trade. Halal food industry. Certification This study aim is to analyze the content of the Malaysian Government’s website which has been used to promote Malaysian cuisine and Halal information globally. This study used a descriptive design from secondary data through an exploratory method for this investigation. Four official government websites which are official Tourism Malaysia, official Islamic Tourism center, official VisitKL, and official Malaysia External Trade Development Centre were explored. All data is shown in Chapter 4 (Result and Analysis) analyzed using content analysis to respond this study’s research objectives; i) to identify the type of information employed by the Malaysian government in the website to promote Malaysian cuisine and Halal (RO1), and ii) to determine the descriptors that have been used by the Malaysian Government in the website and their frequency usage to promote the Malaysian cuisine and Halal (RO2). Results revealed that most of the Malaysian government websites, text descriptions on Halal information are being utilized and employed rather than photographs or video. Further analysis has shown that ‘Halal food’ is the most repetitive descriptors to convey Halal information in those websites. Thus, this study found that tourism marketers focus on textual promotion as part of the marketing strategy to promote Halal cuisine. Therefore, this study based on four Malaysian government websites suggested that another imperative study focused on more government websites and go deeper exploration into this part and also can investigate more platforms of information such as a brochure, campaign, or event mobile applications that being developed by Malaysian authority. 2020 Thesis https://ir.uitm.edu.my/id/eprint/98835/ https://ir.uitm.edu.my/id/eprint/98835/1/98835.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Jalis, Mohd Hairi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Jalis, Mohd Hairi
topic	Food industry and trade Halal food industry Certification
spellingShingle	Food industry and trade Halal food industry Certification Abdullah, Muhamad Nazhiim Content analysis of the Malaysian government’s websites on Halal information to promote the Malaysian cuisine globally / Muhamad Nazhiim Abdullah
description	This study aim is to analyze the content of the Malaysian Government’s website which has been used to promote Malaysian cuisine and Halal information globally. This study used a descriptive design from secondary data through an exploratory method for this investigation. Four official government websites which are official Tourism Malaysia, official Islamic Tourism center, official VisitKL, and official Malaysia External Trade Development Centre were explored. All data is shown in Chapter 4 (Result and Analysis) analyzed using content analysis to respond this study’s research objectives; i) to identify the type of information employed by the Malaysian government in the website to promote Malaysian cuisine and Halal (RO1), and ii) to determine the descriptors that have been used by the Malaysian Government in the website and their frequency usage to promote the Malaysian cuisine and Halal (RO2). Results revealed that most of the Malaysian government websites, text descriptions on Halal information are being utilized and employed rather than photographs or video. Further analysis has shown that ‘Halal food’ is the most repetitive descriptors to convey Halal information in those websites. Thus, this study found that tourism marketers focus on textual promotion as part of the marketing strategy to promote Halal cuisine. Therefore, this study based on four Malaysian government websites suggested that another imperative study focused on more government websites and go deeper exploration into this part and also can investigate more platforms of information such as a brochure, campaign, or event mobile applications that being developed by Malaysian authority.
format	Thesis
qualification_level	Bachelor degree
author	Abdullah, Muhamad Nazhiim
author_facet	Abdullah, Muhamad Nazhiim
author_sort	Abdullah, Muhamad Nazhiim
title	Content analysis of the Malaysian government’s websites on Halal information to promote the Malaysian cuisine globally / Muhamad Nazhiim Abdullah
title_short	Content analysis of the Malaysian government’s websites on Halal information to promote the Malaysian cuisine globally / Muhamad Nazhiim Abdullah
title_full	Content analysis of the Malaysian government’s websites on Halal information to promote the Malaysian cuisine globally / Muhamad Nazhiim Abdullah
title_fullStr	Content analysis of the Malaysian government’s websites on Halal information to promote the Malaysian cuisine globally / Muhamad Nazhiim Abdullah
title_full_unstemmed	Content analysis of the Malaysian government’s websites on Halal information to promote the Malaysian cuisine globally / Muhamad Nazhiim Abdullah
title_sort	content analysis of the malaysian government’s websites on halal information to promote the malaysian cuisine globally / muhamad nazhiim abdullah
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/98835/1/98835.pdf
_version_	1811768962261712896

Content analysis of the Malaysian government’s websites on Halal information to promote the Malaysian cuisine globally / Muhamad Nazhiim Abdullah

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