Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman

There are a lot of restaurants in Malaysia. According to Department of Statistics Malaysia (2015), there were 167,490 establishments of food and beverage services in Malaysia. In Malaysia, for sure, you will never run out of ideas to find the right restaurant whether street foods, fancy restaurants,...

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Main Authors:	Abdul Rahman, Nur Atikah, Che Norazman, Nur Syakirah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99095/1/99095.pdf
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id	my-uitm-ir.99095
record_format	uketd_dc
spelling	my-uitm-ir.990952024-07-24T02:50:33Z Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman 2018 Abdul Rahman, Nur Atikah Che Norazman, Nur Syakirah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling There are a lot of restaurants in Malaysia. According to Department of Statistics Malaysia (2015), there were 167,490 establishments of food and beverage services in Malaysia. In Malaysia, for sure, you will never run out of ideas to find the right restaurant whether street foods, fancy restaurants, mamak stalls or fast food restaurants (Sin, 2017). Malaysia also called as a food heaven for a reason (Sin, 2017). There are different types of restaurant which have different factors that can contribute customers in selecting the restaurant. 2018 Thesis https://ir.uitm.edu.my/id/eprint/99095/ https://ir.uitm.edu.my/id/eprint/99095/1/99095.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Noorkhizan, Mohd Hazrin Iman
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Noorkhizan, Mohd Hazrin Iman
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Abdul Rahman, Nur Atikah Che Norazman, Nur Syakirah Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
description	There are a lot of restaurants in Malaysia. According to Department of Statistics Malaysia (2015), there were 167,490 establishments of food and beverage services in Malaysia. In Malaysia, for sure, you will never run out of ideas to find the right restaurant whether street foods, fancy restaurants, mamak stalls or fast food restaurants (Sin, 2017). Malaysia also called as a food heaven for a reason (Sin, 2017). There are different types of restaurant which have different factors that can contribute customers in selecting the restaurant.
format	Thesis
qualification_level	Bachelor degree
author	Abdul Rahman, Nur Atikah Che Norazman, Nur Syakirah
author_facet	Abdul Rahman, Nur Atikah Che Norazman, Nur Syakirah
author_sort	Abdul Rahman, Nur Atikah
title	Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
title_short	Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
title_full	Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
title_fullStr	Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
title_full_unstemmed	Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
title_sort	factors that contribute customers’ preference in selecting a restaurant / nur atikah abdul rahman and nur syakirah che norazman
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/99095/1/99095.pdf
_version_	1811768983003594752

Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman

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