Factors influencing students' choice in pursuing diploma programme: a case in UTM Johor Bahru Campus / Anas Arshad, Norafika M Nor and Ahmad Nur Iman Othman

This study investigates the factors that influence students' decisions when choosing the UTM diploma programme. The primary data was collected through a survey that was conducted on all active diploma students of the UTM Johor Bahru Campus. The responses of all 126 participating students were a...

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Main Authors:	Arshad, Anas, M Nor, Norafika, Othman, Ahmad Nur Iman
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Institutions of higher education
Online Access:	https://ir.uitm.edu.my/id/eprint/99102/1/99102.pdf
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id	my-uitm-ir.99102
record_format	uketd_dc
spelling	my-uitm-ir.991022024-07-24T04:29:11Z Factors influencing students' choice in pursuing diploma programme: a case in UTM Johor Bahru Campus / Anas Arshad, Norafika M Nor and Ahmad Nur Iman Othman 2023 Arshad, Anas M Nor, Norafika Othman, Ahmad Nur Iman Institutions of higher education Ratings and rankings. Evaluation and ranking of universities and colleges This study investigates the factors that influence students' decisions when choosing the UTM diploma programme. The primary data was collected through a survey that was conducted on all active diploma students of the UTM Johor Bahru Campus. The responses of all 126 participating students were analysed using descriptive statistics such as frequencies, means, standard deviations and inferential analysis such as correlation, regression and reliability tests using the SPSS software. The findings indicate that there are three main factors that students consider in choosing a university: the university's reputation, the campus location and family influence. These findings have the potential to assist UTMSP ACE in addressing the pressing concern of the decrease in number of new intakes for the diploma programmes offered at the UTMJB Campus 2023 Thesis https://ir.uitm.edu.my/id/eprint/99102/ https://ir.uitm.edu.my/id/eprint/99102/1/99102.pdf text en public masters Universiti Teknologi MARA, Johor Arshad Ayub Graduate Business School
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Institutions of higher education Institutions of higher education
spellingShingle	Institutions of higher education Institutions of higher education Arshad, Anas M Nor, Norafika Othman, Ahmad Nur Iman Factors influencing students' choice in pursuing diploma programme: a case in UTM Johor Bahru Campus / Anas Arshad, Norafika M Nor and Ahmad Nur Iman Othman
description	This study investigates the factors that influence students' decisions when choosing the UTM diploma programme. The primary data was collected through a survey that was conducted on all active diploma students of the UTM Johor Bahru Campus. The responses of all 126 participating students were analysed using descriptive statistics such as frequencies, means, standard deviations and inferential analysis such as correlation, regression and reliability tests using the SPSS software. The findings indicate that there are three main factors that students consider in choosing a university: the university's reputation, the campus location and family influence. These findings have the potential to assist UTMSP ACE in addressing the pressing concern of the decrease in number of new intakes for the diploma programmes offered at the UTMJB Campus
format	Thesis
qualification_level	Master's degree
author	Arshad, Anas M Nor, Norafika Othman, Ahmad Nur Iman
author_facet	Arshad, Anas M Nor, Norafika Othman, Ahmad Nur Iman
author_sort	Arshad, Anas
title	Factors influencing students' choice in pursuing diploma programme: a case in UTM Johor Bahru Campus / Anas Arshad, Norafika M Nor and Ahmad Nur Iman Othman
title_short	Factors influencing students' choice in pursuing diploma programme: a case in UTM Johor Bahru Campus / Anas Arshad, Norafika M Nor and Ahmad Nur Iman Othman
title_full	Factors influencing students' choice in pursuing diploma programme: a case in UTM Johor Bahru Campus / Anas Arshad, Norafika M Nor and Ahmad Nur Iman Othman
title_fullStr	Factors influencing students' choice in pursuing diploma programme: a case in UTM Johor Bahru Campus / Anas Arshad, Norafika M Nor and Ahmad Nur Iman Othman
title_full_unstemmed	Factors influencing students' choice in pursuing diploma programme: a case in UTM Johor Bahru Campus / Anas Arshad, Norafika M Nor and Ahmad Nur Iman Othman
title_sort	factors influencing students' choice in pursuing diploma programme: a case in utm johor bahru campus / anas arshad, norafika m nor and ahmad nur iman othman
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Arshad Ayub Graduate Business School
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/99102/1/99102.pdf
_version_	1811768984774639616

Factors influencing students' choice in pursuing diploma programme: a case in UTM Johor Bahru Campus / Anas Arshad, Norafika M Nor and Ahmad Nur Iman Othman

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