Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah

Music is essential to human culture and daily activities and has existed for many years. The method of consuming music has evolved to suit human needs. Many online music platforms provide this digital music; one of the essential and significant revenues in the world today. This study explains variou...

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Main Authors:	Salleh, Rezashah Mohd, Seth, Mohd Hareth, Abdullah, Nur Hidayah
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/99103/1/99103.pdf
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id	my-uitm-ir.99103
record_format	uketd_dc
spelling	my-uitm-ir.991032024-07-24T04:25:07Z Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah 2022 Salleh, Rezashah Mohd Seth, Mohd Hareth Abdullah, Nur Hidayah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Music is essential to human culture and daily activities and has existed for many years. The method of consuming music has evolved to suit human needs. Many online music platforms provide this digital music; one of the essential and significant revenues in the world today. This study explains various theoretical and practical ramifications for parties involved in the music business who require understanding of the risk, impact, and opportunities associated with the purchase of online music which is premium services in the Malaysian context. This study explains various theoretical and practical consequences for parties related to the music industry that needs insight into online music's risk, impact, and opportunities in the Malaysian context. The online music industry has evolved quite tremendously. Unfortunately, not much research had been conducted on online music purchases. Therefore, this study aims to examine whether them is a significant positive relationship between 'Perceived Ease of Use', 'Perceived Usefulness', 'Perceived Playfulness' and 'Perceived Price' with customers' 'Purchase Intention' for online music. A conceptual research framework was developed to identify independent variables affecting the Purchase Intention; the dependent variable. Therefore, further action can be strategized to manage the information and benefit concerned parties on consumers' needs to purchase online music. The study also provides opportunities to discuss related issues such as physical music, e-piracy, sustainability and royalties in a broader perspective that directly impact the online music economy. 2022 Thesis https://ir.uitm.edu.my/id/eprint/99103/ https://ir.uitm.edu.my/id/eprint/99103/1/99103.pdf text en public masters Universiti Teknologi MARA, Johor Arshad Ayub Graduate Business School
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce Salleh, Rezashah Mohd Seth, Mohd Hareth Abdullah, Nur Hidayah Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah
description	Music is essential to human culture and daily activities and has existed for many years. The method of consuming music has evolved to suit human needs. Many online music platforms provide this digital music; one of the essential and significant revenues in the world today. This study explains various theoretical and practical ramifications for parties involved in the music business who require understanding of the risk, impact, and opportunities associated with the purchase of online music which is premium services in the Malaysian context. This study explains various theoretical and practical consequences for parties related to the music industry that needs insight into online music's risk, impact, and opportunities in the Malaysian context. The online music industry has evolved quite tremendously. Unfortunately, not much research had been conducted on online music purchases. Therefore, this study aims to examine whether them is a significant positive relationship between 'Perceived Ease of Use', 'Perceived Usefulness', 'Perceived Playfulness' and 'Perceived Price' with customers' 'Purchase Intention' for online music. A conceptual research framework was developed to identify independent variables affecting the Purchase Intention; the dependent variable. Therefore, further action can be strategized to manage the information and benefit concerned parties on consumers' needs to purchase online music. The study also provides opportunities to discuss related issues such as physical music, e-piracy, sustainability and royalties in a broader perspective that directly impact the online music economy.
format	Thesis
qualification_level	Master's degree
author	Salleh, Rezashah Mohd Seth, Mohd Hareth Abdullah, Nur Hidayah
author_facet	Salleh, Rezashah Mohd Seth, Mohd Hareth Abdullah, Nur Hidayah
author_sort	Salleh, Rezashah Mohd
title	Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah
title_short	Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah
title_full	Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah
title_fullStr	Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah
title_full_unstemmed	Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah
title_sort	perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in malaysia / rezashah mohd salleh, mohd hareth seth and nur hidayah abdullah
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Arshad Ayub Graduate Business School
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/99103/1/99103.pdf
_version_	1811768985046220800

Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah

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