Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah
Music is essential to human culture and daily activities and has existed for many years. The method of consuming music has evolved to suit human needs. Many online music platforms provide this digital music; one of the essential and significant revenues in the world today. This study explains variou...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99103/1/99103.pdf |
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