Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan

It believed that food tourism makes a huge contribution in our tourism industry because food is considered to be a key tourist attraction. Food tourism can contribute to our economy because the unique and distinctive foods of each races and ethnic groups. These helps as the tools in promoting Malays...

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Main Authors:	Abdullah, Nurain Diana, Haslan, Qhadejah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99108/1/99108.pdf
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id	my-uitm-ir.99108
record_format	uketd_dc
spelling	my-uitm-ir.991082024-07-24T02:33:53Z Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan 2021 Abdullah, Nurain Diana Haslan, Qhadejah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling It believed that food tourism makes a huge contribution in our tourism industry because food is considered to be a key tourist attraction. Food tourism can contribute to our economy because the unique and distinctive foods of each races and ethnic groups. These helps as the tools in promoting Malaysian food tourism and attracting tourist. It cannot be denied that food consumption are essential during the visit period. It resulting that the local cuisines consumption are mostly influences by the quality of the food, including the taste, authenticity and safety of food while others factors that influencing the local cuisines consumption is food image, price and destination food image. The method used in this study is content analysis through the examination of literature and documents relating to local cuisine food and food consumption. Methods have been used to objectively evaluate, review and select data in order to identify and distinguish the potential of food as a tourism commodity, especially in Malaysia. It is hoped that the results would provide valuable insight into the particular promotion, distribution and development of great experience of the relevant authorities, government and food suppliers that can express a true image of Asia. 2021 Thesis https://ir.uitm.edu.my/id/eprint/99108/ https://ir.uitm.edu.my/id/eprint/99108/1/99108.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Sulong, Siti Nurhanifah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Sulong, Siti Nurhanifah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Abdullah, Nurain Diana Haslan, Qhadejah Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan
description	It believed that food tourism makes a huge contribution in our tourism industry because food is considered to be a key tourist attraction. Food tourism can contribute to our economy because the unique and distinctive foods of each races and ethnic groups. These helps as the tools in promoting Malaysian food tourism and attracting tourist. It cannot be denied that food consumption are essential during the visit period. It resulting that the local cuisines consumption are mostly influences by the quality of the food, including the taste, authenticity and safety of food while others factors that influencing the local cuisines consumption is food image, price and destination food image. The method used in this study is content analysis through the examination of literature and documents relating to local cuisine food and food consumption. Methods have been used to objectively evaluate, review and select data in order to identify and distinguish the potential of food as a tourism commodity, especially in Malaysia. It is hoped that the results would provide valuable insight into the particular promotion, distribution and development of great experience of the relevant authorities, government and food suppliers that can express a true image of Asia.
format	Thesis
qualification_level	Bachelor degree
author	Abdullah, Nurain Diana Haslan, Qhadejah
author_facet	Abdullah, Nurain Diana Haslan, Qhadejah
author_sort	Abdullah, Nurain Diana
title	Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan
title_short	Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan
title_full	Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan
title_fullStr	Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan
title_full_unstemmed	Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan
title_sort	factors influencing tourists to consume malaysian local cuisine / nurain diana abdullah and qhadejah haslan
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/99108/1/99108.pdf
_version_	1811768986311852032

Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan

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