Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli

This research proposal examines about the customer acceptance towards digital wallet in foodservice restaurants. Technology is the design of a facility or infrastructure that is backed up advances in science and one’s ability to create something. The use of advanced technology is gaining popularity...

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Main Authors:	Azli, Ayunajihah, Mohd Zulkfli, Nurfatin Amirah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99183/1/99183.pdf
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id	my-uitm-ir.99183
record_format	uketd_dc
spelling	my-uitm-ir.991832024-07-24T04:05:54Z Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli 2021 Azli, Ayunajihah Mohd Zulkfli, Nurfatin Amirah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research proposal examines about the customer acceptance towards digital wallet in foodservice restaurants. Technology is the design of a facility or infrastructure that is backed up advances in science and one’s ability to create something. The use of advanced technology is gaining popularity from the community especially among the foodservice restaurants. The digital wallets are financial accounts that allow users to make transactions and track payment histories by computer and users also can complete purchases easily and quickly. The problems in this study are the trends towards the usage of digital wallet is growing in restaurant but how the customer react towards the usage of digital wallet and the various type of payment that use in restaurants. This study was conducted for identify the types of digital wallet used in restaurant, identify customer preference on types of digital wallet and to examine the customer acceptance toward the usage of digital wallet in foodservice restaurants in Malaysia. This study was conducted quantitative method to get data and also used to analyze data. This is because this study wants to know the frequency of customer acceptance towards digital wallet, customer preference and the type of payment that use in restaurants. The research design in this study is descriptive study which can be defined as a research method that is used to describe the characteristics of population or phenomenon in the study. This study also used the non-probabilistic convenience sampling method. The participation in this research study was voluntary. In this research, the participants were informed that participation would be anonymous and the results only used for academic purpose. 2021 Thesis https://ir.uitm.edu.my/id/eprint/99183/ https://ir.uitm.edu.my/id/eprint/99183/1/99183.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Mohd Zaki, Mohd Izwan
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Zaki, Mohd Izwan
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Azli, Ayunajihah Mohd Zulkfli, Nurfatin Amirah Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli
description	This research proposal examines about the customer acceptance towards digital wallet in foodservice restaurants. Technology is the design of a facility or infrastructure that is backed up advances in science and one’s ability to create something. The use of advanced technology is gaining popularity from the community especially among the foodservice restaurants. The digital wallets are financial accounts that allow users to make transactions and track payment histories by computer and users also can complete purchases easily and quickly. The problems in this study are the trends towards the usage of digital wallet is growing in restaurant but how the customer react towards the usage of digital wallet and the various type of payment that use in restaurants. This study was conducted for identify the types of digital wallet used in restaurant, identify customer preference on types of digital wallet and to examine the customer acceptance toward the usage of digital wallet in foodservice restaurants in Malaysia. This study was conducted quantitative method to get data and also used to analyze data. This is because this study wants to know the frequency of customer acceptance towards digital wallet, customer preference and the type of payment that use in restaurants. The research design in this study is descriptive study which can be defined as a research method that is used to describe the characteristics of population or phenomenon in the study. This study also used the non-probabilistic convenience sampling method. The participation in this research study was voluntary. In this research, the participants were informed that participation would be anonymous and the results only used for academic purpose.
format	Thesis
qualification_level	Bachelor degree
author	Azli, Ayunajihah Mohd Zulkfli, Nurfatin Amirah
author_facet	Azli, Ayunajihah Mohd Zulkfli, Nurfatin Amirah
author_sort	Azli, Ayunajihah
title	Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli
title_short	Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli
title_full	Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli
title_fullStr	Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli
title_full_unstemmed	Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli
title_sort	customer acceptance towards digital wallets at foodservice restaurants in malaysia / ayunajihah azli and nurfatin amirah mohd zulkfli
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/99183/1/99183.pdf
_version_	1811768992093700096

Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli

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