The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri

Foods and cafes have become a popular trend among the consumers. The purpose of this study was to identify the type of service scape that provided by the hipster cafe and determine the effect of the service scape and customer satisfaction on service quality at the hipster cafe. The study was conduct...

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Main Authors:	Che Noh, Che Nurul Nabila, Nazri, Nur Suliyana
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/99196/1/99196.pdf
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id	my-uitm-ir.99196
record_format	uketd_dc
spelling	my-uitm-ir.991962024-07-24T07:41:16Z The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri 2021 Che Noh, Che Nurul Nabila Nazri, Nur Suliyana Consumer satisfaction Foods and cafes have become a popular trend among the consumers. The purpose of this study was to identify the type of service scape that provided by the hipster cafe and determine the effect of the service scape and customer satisfaction on service quality at the hipster cafe. The study was conducted by secondary data earned. The data information based on the observation and reading by the environment. The findings showed that the type of service scape provided by the hipster cafe has affect customer satisfaction on the service quality. The important of that to attract to the industry. Then, gaining insight into the different food service attributes can enable the need and expectations of its academic in order increase their confidence in the food provided. In this manner, foodservice industry must focus on the key attributes food quality properties, environment and upgrade return visits. The implication that can be given from this research is to increase customer loyalty by improving the quality of service by developing an aspects of tangibles, empathy, accuracy, tolerance and affirmation. Customer loyalty can also be increased by increasing customer satisfaction during learning. Cafe owner can increasing customer loyalty by improving service scape, service quality, and satisfaction. This study is original as it examines the relationships between service scape provided by the hipster cafe and customer satisfaction. 2021 Thesis https://ir.uitm.edu.my/id/eprint/99196/ https://ir.uitm.edu.my/id/eprint/99196/1/99196.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Che Noh, Che Nurul Nabila Nazri, Nur Suliyana The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri
description	Foods and cafes have become a popular trend among the consumers. The purpose of this study was to identify the type of service scape that provided by the hipster cafe and determine the effect of the service scape and customer satisfaction on service quality at the hipster cafe. The study was conducted by secondary data earned. The data information based on the observation and reading by the environment. The findings showed that the type of service scape provided by the hipster cafe has affect customer satisfaction on the service quality. The important of that to attract to the industry. Then, gaining insight into the different food service attributes can enable the need and expectations of its academic in order increase their confidence in the food provided. In this manner, foodservice industry must focus on the key attributes food quality properties, environment and upgrade return visits. The implication that can be given from this research is to increase customer loyalty by improving the quality of service by developing an aspects of tangibles, empathy, accuracy, tolerance and affirmation. Customer loyalty can also be increased by increasing customer satisfaction during learning. Cafe owner can increasing customer loyalty by improving service scape, service quality, and satisfaction. This study is original as it examines the relationships between service scape provided by the hipster cafe and customer satisfaction.
format	Thesis
qualification_level	Bachelor degree
author	Che Noh, Che Nurul Nabila Nazri, Nur Suliyana
author_facet	Che Noh, Che Nurul Nabila Nazri, Nur Suliyana
author_sort	Che Noh, Che Nurul Nabila
title	The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri
title_short	The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri
title_full	The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri
title_fullStr	The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri
title_full_unstemmed	The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri
title_sort	service scape effect on customer satisfaction towards hipster cafe / che nurul nabila che noh and nur suliyana nazri
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/99196/1/99196.pdf
_version_	1811768992346406912

The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri

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