Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran

The purpose of this study is to identify the factors influencing the intention to purchase online on women’s cosmetic products in Kuching, Sarawak. The research is based on 95 female respondents who bought cosmetic products through online shopping. The factors that are studied in this paper are trus...

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Main Author:	Mohammad Amran, Nurfaridza
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/99214/1/99214.pdf
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id	my-uitm-ir.99214
record_format	uketd_dc
spelling	my-uitm-ir.992142024-07-24T16:10:13Z Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran 2014-06 Mohammad Amran, Nurfaridza Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce The purpose of this study is to identify the factors influencing the intention to purchase online on women’s cosmetic products in Kuching, Sarawak. The research is based on 95 female respondents who bought cosmetic products through online shopping. The factors that are studied in this paper are trust, attitude, brand awareness and customer online purchase experience. The result shows that trust, attitude and customer purchase experience has significant relationship with the purchase intention. However, only trust has significant influence towards purchase intention on women’s cosmetic product in Kuching. While attitude, brand awareness and customer online purchase experience did not have significant influence towards online shopping on women’s cosmetic product. 2014-06 Thesis https://ir.uitm.edu.my/id/eprint/99214/ https://ir.uitm.edu.my/id/eprint/99214/1/99214.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Administrative Science and Policy Studies
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce Mohammad Amran, Nurfaridza Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran
description	The purpose of this study is to identify the factors influencing the intention to purchase online on women’s cosmetic products in Kuching, Sarawak. The research is based on 95 female respondents who bought cosmetic products through online shopping. The factors that are studied in this paper are trust, attitude, brand awareness and customer online purchase experience. The result shows that trust, attitude and customer purchase experience has significant relationship with the purchase intention. However, only trust has significant influence towards purchase intention on women’s cosmetic product in Kuching. While attitude, brand awareness and customer online purchase experience did not have significant influence towards online shopping on women’s cosmetic product.
format	Thesis
qualification_level	Bachelor degree
author	Mohammad Amran, Nurfaridza
author_facet	Mohammad Amran, Nurfaridza
author_sort	Mohammad Amran, Nurfaridza
title	Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran
title_short	Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran
title_full	Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran
title_fullStr	Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran
title_full_unstemmed	Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran
title_sort	factors influencing the intention to purchase online on women's cosmetic product in kuching / nurfaridza mohammad amran
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Administrative Science and Policy Studies
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/99214/1/99214.pdf
_version_	1811768993103478784

Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran

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