Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran

The purpose of this study is to identify the factors influencing the intention to purchase online on women’s cosmetic products in Kuching, Sarawak. The research is based on 95 female respondents who bought cosmetic products through online shopping. The factors that are studied in this paper are trus...

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Bibliographic Details
Main Author: Mohammad Amran, Nurfaridza
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/99214/1/99214.pdf
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