The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri

The aim of this research is to study and identify why people keep coming back to the restaurants. And what the factors that influence their decisions. The results of this study can be used by marketers or individu especially that involves in restaurants industry in order to get deep understanding wh...

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Bibliographic Details
Main Author:	Mohd Sabri, Nur Fasihah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99279/1/99279.pdf
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id	my-uitm-ir.99279
record_format	uketd_dc
spelling	my-uitm-ir.992792024-07-24T15:54:46Z The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri 2018 Mohd Sabri, Nur Fasihah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The aim of this research is to study and identify why people keep coming back to the restaurants. And what the factors that influence their decisions. The results of this study can be used by marketers or individu especially that involves in restaurants industry in order to get deep understanding what are the factors that influence customer’s retention and the reasons why they keep coming back to the service provider. It is also beneficial as a tool to make an improvements to the restaurant operator and food caterer as well as a findings to add some spices to service elements that already existed. 2018 Thesis https://ir.uitm.edu.my/id/eprint/99279/ https://ir.uitm.edu.my/id/eprint/99279/1/99279.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Ishak, Lily Nurainul Ashikin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ishak, Lily Nurainul Ashikin
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohd Sabri, Nur Fasihah The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri
description	The aim of this research is to study and identify why people keep coming back to the restaurants. And what the factors that influence their decisions. The results of this study can be used by marketers or individu especially that involves in restaurants industry in order to get deep understanding what are the factors that influence customer’s retention and the reasons why they keep coming back to the service provider. It is also beneficial as a tool to make an improvements to the restaurant operator and food caterer as well as a findings to add some spices to service elements that already existed.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Sabri, Nur Fasihah
author_facet	Mohd Sabri, Nur Fasihah
author_sort	Mohd Sabri, Nur Fasihah
title	The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri
title_short	The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri
title_full	The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri
title_fullStr	The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri
title_full_unstemmed	The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri
title_sort	factors influence customer's retention at restaurant / nur fasihah mohd sabri
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/99279/1/99279.pdf
_version_	1811768994352332800

The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri

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