The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri
The aim of this research is to study and identify why people keep coming back to the restaurants. And what the factors that influence their decisions. The results of this study can be used by marketers or individu especially that involves in restaurants industry in order to get deep understanding wh...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99279/1/99279.pdf |
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