The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid

First and foremost, the main purpose of this study is to review on the promotional campaign of ‘Visit Beautiful Terengganu 2017’. The researchers try to observe the comments at every photo and topic that the admin or other people share on the official social media. If the reviews that people respond...

Full description

Saved in:
Bibliographic Details
Main Authors: Maamor, Nurul Nadhirah, Mohd Sahid, Nur Ellina
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/99292/1/99292.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uitm-ir.99292
record_format uketd_dc
spelling my-uitm-ir.992922024-07-24T15:53:50Z The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid 2018 Maamor, Nurul Nadhirah Mohd Sahid, Nur Ellina Online social networks First and foremost, the main purpose of this study is to review on the promotional campaign of ‘Visit Beautiful Terengganu 2017’. The researchers try to observe the comments at every photo and topic that the admin or other people share on the official social media. If the reviews that people respond are good, it means this kind of promotional campaign is effective and successful Other than that, the researchers are also intended to observe the outsiders’ awareness pertaining to this promotional campaign. This can be perceived by the researchers through the commentary section. If the comments are good, it means the government of Terengganu state already did their best along this campaign. Mostly, the followers for all of these official social media accounts are not from Terengganu. From the researchers’ review and perception, people are aware about this promotional campaign. 2018 Thesis https://ir.uitm.edu.my/id/eprint/99292/ https://ir.uitm.edu.my/id/eprint/99292/1/99292.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Musa, Mohd Fazli
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Musa, Mohd Fazli
topic Online social networks
spellingShingle Online social networks
Maamor, Nurul Nadhirah
Mohd Sahid, Nur Ellina
The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid
description First and foremost, the main purpose of this study is to review on the promotional campaign of ‘Visit Beautiful Terengganu 2017’. The researchers try to observe the comments at every photo and topic that the admin or other people share on the official social media. If the reviews that people respond are good, it means this kind of promotional campaign is effective and successful Other than that, the researchers are also intended to observe the outsiders’ awareness pertaining to this promotional campaign. This can be perceived by the researchers through the commentary section. If the comments are good, it means the government of Terengganu state already did their best along this campaign. Mostly, the followers for all of these official social media accounts are not from Terengganu. From the researchers’ review and perception, people are aware about this promotional campaign.
format Thesis
qualification_level Bachelor degree
author Maamor, Nurul Nadhirah
Mohd Sahid, Nur Ellina
author_facet Maamor, Nurul Nadhirah
Mohd Sahid, Nur Ellina
author_sort Maamor, Nurul Nadhirah
title The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid
title_short The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid
title_full The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid
title_fullStr The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid
title_full_unstemmed The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid
title_sort review of promotional campaign “visit beautiful terengganu 2017” on social media / nurul nadhirah maamor and nur ellina mohd sahid
granting_institution Universiti Teknologi MARA, Terengganu
granting_department Faculty Of Hotel & Tourism Management
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/99292/1/99292.pdf
_version_ 1811768995341139968