The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid
First and foremost, the main purpose of this study is to review on the promotional campaign of ‘Visit Beautiful Terengganu 2017’. The researchers try to observe the comments at every photo and topic that the admin or other people share on the official social media. If the reviews that people respond...
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my-uitm-ir.992922024-07-24T15:53:50Z The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid 2018 Maamor, Nurul Nadhirah Mohd Sahid, Nur Ellina Online social networks First and foremost, the main purpose of this study is to review on the promotional campaign of ‘Visit Beautiful Terengganu 2017’. The researchers try to observe the comments at every photo and topic that the admin or other people share on the official social media. If the reviews that people respond are good, it means this kind of promotional campaign is effective and successful Other than that, the researchers are also intended to observe the outsiders’ awareness pertaining to this promotional campaign. This can be perceived by the researchers through the commentary section. If the comments are good, it means the government of Terengganu state already did their best along this campaign. Mostly, the followers for all of these official social media accounts are not from Terengganu. From the researchers’ review and perception, people are aware about this promotional campaign. 2018 Thesis https://ir.uitm.edu.my/id/eprint/99292/ https://ir.uitm.edu.my/id/eprint/99292/1/99292.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Musa, Mohd Fazli |
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Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Musa, Mohd Fazli |
topic |
Online social networks |
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Online social networks Maamor, Nurul Nadhirah Mohd Sahid, Nur Ellina The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid |
description |
First and foremost, the main purpose of this study is to review on the promotional campaign of ‘Visit Beautiful Terengganu 2017’. The researchers try to observe the comments at every photo and topic that the admin or other people share on the official social media. If the reviews that people respond are good, it means this kind of promotional campaign is effective and successful Other than that, the researchers are also intended to observe the outsiders’ awareness pertaining to this promotional campaign. This can be perceived by the researchers through the commentary section. If the comments are good, it means the government of Terengganu state already did their best along this campaign. Mostly, the followers for all of these official social media accounts are not from Terengganu. From the researchers’ review and perception, people are aware about this promotional campaign. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Maamor, Nurul Nadhirah Mohd Sahid, Nur Ellina |
author_facet |
Maamor, Nurul Nadhirah Mohd Sahid, Nur Ellina |
author_sort |
Maamor, Nurul Nadhirah |
title |
The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid |
title_short |
The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid |
title_full |
The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid |
title_fullStr |
The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid |
title_full_unstemmed |
The review of promotional campaign “Visit Beautiful Terengganu 2017” on social media / Nurul Nadhirah Maamor and Nur Ellina Mohd Sahid |
title_sort |
review of promotional campaign “visit beautiful terengganu 2017” on social media / nurul nadhirah maamor and nur ellina mohd sahid |
granting_institution |
Universiti Teknologi MARA, Terengganu |
granting_department |
Faculty Of Hotel & Tourism Management |
publishDate |
2018 |
url |
https://ir.uitm.edu.my/id/eprint/99292/1/99292.pdf |
_version_ |
1811768995341139968 |