Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim

This study focuses on the purchase intention of street food among Malaysian. In order to examine the purchase intention of street food, there are two objectives that are generated for this study. The first objective is to identify the most factors that influence the purchase intention of street food...

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Main Authors:	Rayme, Muhammad Syahiir, Abd Halim, Siti Aisyah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99339/1/99339.pdf
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id	my-uitm-ir.99339
record_format	uketd_dc
spelling	my-uitm-ir.993392024-08-24T17:35:57Z Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim 2019 Rayme, Muhammad Syahiir Abd Halim, Siti Aisyah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study focuses on the purchase intention of street food among Malaysian. In order to examine the purchase intention of street food, there are two objectives that are generated for this study. The first objective is to identify the most factors that influence the purchase intention of street food among Malaysian and the second objective is to identify the relationship between gender and household income with the factors that influencing purchase intention of street food among Malaysian. Furthermore, quantitative research was chosen for this study and to gather information towards the factors influencing the purchase intention of street food among Malaysian, questionnaire was used and distributed among the respondents. There are 384 respondents who participated in this study through the distribution of the questionnaire. From the data obtained through the questionnaire, the factors influencing the purchase intention of street food is health consciousness, value perceived, food safety and price. The most influencing factors towards purchase intention of street food is value perceived. 2019 Thesis https://ir.uitm.edu.my/id/eprint/99339/ https://ir.uitm.edu.my/id/eprint/99339/1/99339.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Khalid, Khazainah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Khalid, Khazainah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Rayme, Muhammad Syahiir Abd Halim, Siti Aisyah Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim
description	This study focuses on the purchase intention of street food among Malaysian. In order to examine the purchase intention of street food, there are two objectives that are generated for this study. The first objective is to identify the most factors that influence the purchase intention of street food among Malaysian and the second objective is to identify the relationship between gender and household income with the factors that influencing purchase intention of street food among Malaysian. Furthermore, quantitative research was chosen for this study and to gather information towards the factors influencing the purchase intention of street food among Malaysian, questionnaire was used and distributed among the respondents. There are 384 respondents who participated in this study through the distribution of the questionnaire. From the data obtained through the questionnaire, the factors influencing the purchase intention of street food is health consciousness, value perceived, food safety and price. The most influencing factors towards purchase intention of street food is value perceived.
format	Thesis
qualification_level	Bachelor degree
author	Rayme, Muhammad Syahiir Abd Halim, Siti Aisyah
author_facet	Rayme, Muhammad Syahiir Abd Halim, Siti Aisyah
author_sort	Rayme, Muhammad Syahiir
title	Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim
title_short	Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim
title_full	Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim
title_fullStr	Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim
title_full_unstemmed	Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim
title_sort	purchase intention of street food among malaysian / muhammad syahiir rayme and siti aisyah abd halim
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/99339/1/99339.pdf
_version_	1811768999881474048

Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim

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