Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias

This research proposal will be carry out with the topic of intention to use online food delivery service among student in University Technology MARA Dungun Campus. Recently, we have been interest to understand student behavior related to the use of online food delivery service when purchasing food f...

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Main Authors:	Sahidi, Nurul Syazwani, Mohd Shukri @ Alias, Nuraina Syazana
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99405/1/99405.pdf
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id	my-uitm-ir.99405
record_format	uketd_dc
spelling	my-uitm-ir.994052024-08-05T17:24:14Z Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias 2021 Sahidi, Nurul Syazwani Mohd Shukri @ Alias, Nuraina Syazana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research proposal will be carry out with the topic of intention to use online food delivery service among student in University Technology MARA Dungun Campus. Recently, we have been interest to understand student behavior related to the use of online food delivery service when purchasing food from via online platform. However, the various motives behind the usage of online food delivery service among university student have not been addressed. Hence, this study worked to fill this gap by developing a methodology, sample and questionnaire that comes up with a reliable initiatives that measures purposes and reasons behind the customer usage of online food delivery service. Additionally, the association between purposes as well as reasons and intentions to use online food delivery service were investigated. The study found five main factors behind the use of food delivery service, namely, price saving, time saving, perceived ease of use, convenience motivation and flexible payment. The study concludes with various implications and recommendations for future research on customer’s intention to use online food delivery service. 2021 Thesis https://ir.uitm.edu.my/id/eprint/99405/ https://ir.uitm.edu.my/id/eprint/99405/1/99405.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Mohamed@ Naba, Mohaini
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohamed@ Naba, Mohaini
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Sahidi, Nurul Syazwani Mohd Shukri @ Alias, Nuraina Syazana Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias
description	This research proposal will be carry out with the topic of intention to use online food delivery service among student in University Technology MARA Dungun Campus. Recently, we have been interest to understand student behavior related to the use of online food delivery service when purchasing food from via online platform. However, the various motives behind the usage of online food delivery service among university student have not been addressed. Hence, this study worked to fill this gap by developing a methodology, sample and questionnaire that comes up with a reliable initiatives that measures purposes and reasons behind the customer usage of online food delivery service. Additionally, the association between purposes as well as reasons and intentions to use online food delivery service were investigated. The study found five main factors behind the use of food delivery service, namely, price saving, time saving, perceived ease of use, convenience motivation and flexible payment. The study concludes with various implications and recommendations for future research on customer’s intention to use online food delivery service.
format	Thesis
qualification_level	Bachelor degree
author	Sahidi, Nurul Syazwani Mohd Shukri @ Alias, Nuraina Syazana
author_facet	Sahidi, Nurul Syazwani Mohd Shukri @ Alias, Nuraina Syazana
author_sort	Sahidi, Nurul Syazwani
title	Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias
title_short	Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias
title_full	Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias
title_fullStr	Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias
title_full_unstemmed	Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias
title_sort	intention to use online food delivery (ofd) service among student in university technology mara dungun campus / nurul syazwani sahidi and nuraina syazana mohd shukri @ alias
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/99405/1/99405.pdf
_version_	1811769000382693376

Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias

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