Impacts of background music toward customer spending in restaurants / Wan Syasya Izzati Rosly and Nor Aini Yusoff

Background music is always played in some restaurants during their daily operation. This technique is being used to enhanced customer experience and indirectly increase customer spending based on their behaviour. The purpose of this study is to examine the relationship between background music and c...

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Bibliographic Details
Main Authors:	Abdul Wahab, Abdul Wazein, Muhammad Firdaus Petial, Aiman Erza
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Customer services Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/99622/1/99622.pdf
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id	my-uitm-ir.99622
record_format	uketd_dc
spelling	my-uitm-ir.996222024-08-02T04:07:47Z Impacts of background music toward customer spending in restaurants / Wan Syasya Izzati Rosly and Nor Aini Yusoff 2021 Abdul Wahab, Abdul Wazein Muhammad Firdaus Petial, Aiman Erza Customer services. Customer relations Background music is always played in some restaurants during their daily operation. This technique is being used to enhanced customer experience and indirectly increase customer spending based on their behaviour. The purpose of this study is to examine the relationship between background music and customer spending behavior. This study is conducted on a restaurant that uses background music in its operations. An online survey is carried out to gather information from 202 respondents to observe and compare customer spending when background music was played. In this study, background music has a strong correlation towards customer spending (p = 0.55). This research also benefits the restaurant business in enhancing customer experiences by building satisfaction and improving sales. A better experience will likely allow higher spending on the restaurant and returning customers. 2021 Thesis https://ir.uitm.edu.my/id/eprint/99622/ https://ir.uitm.edu.my/id/eprint/99622/1/99622.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Ishak, Lily Nurainul Ashikin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ishak, Lily Nurainul Ashikin
topic	Customer services Customer relations
spellingShingle	Customer services Customer relations Abdul Wahab, Abdul Wazein Muhammad Firdaus Petial, Aiman Erza Impacts of background music toward customer spending in restaurants / Wan Syasya Izzati Rosly and Nor Aini Yusoff
description	Background music is always played in some restaurants during their daily operation. This technique is being used to enhanced customer experience and indirectly increase customer spending based on their behaviour. The purpose of this study is to examine the relationship between background music and customer spending behavior. This study is conducted on a restaurant that uses background music in its operations. An online survey is carried out to gather information from 202 respondents to observe and compare customer spending when background music was played. In this study, background music has a strong correlation towards customer spending (p = 0.55). This research also benefits the restaurant business in enhancing customer experiences by building satisfaction and improving sales. A better experience will likely allow higher spending on the restaurant and returning customers.
format	Thesis
qualification_level	Bachelor degree
author	Abdul Wahab, Abdul Wazein Muhammad Firdaus Petial, Aiman Erza
author_facet	Abdul Wahab, Abdul Wazein Muhammad Firdaus Petial, Aiman Erza
author_sort	Abdul Wahab, Abdul Wazein
title	Impacts of background music toward customer spending in restaurants / Wan Syasya Izzati Rosly and Nor Aini Yusoff
title_short	Impacts of background music toward customer spending in restaurants / Wan Syasya Izzati Rosly and Nor Aini Yusoff
title_full	Impacts of background music toward customer spending in restaurants / Wan Syasya Izzati Rosly and Nor Aini Yusoff
title_fullStr	Impacts of background music toward customer spending in restaurants / Wan Syasya Izzati Rosly and Nor Aini Yusoff
title_full_unstemmed	Impacts of background music toward customer spending in restaurants / Wan Syasya Izzati Rosly and Nor Aini Yusoff
title_sort	impacts of background music toward customer spending in restaurants / wan syasya izzati rosly and nor aini yusoff
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/99622/1/99622.pdf
_version_	1811769008830021632

Impacts of background music toward customer spending in restaurants / Wan Syasya Izzati Rosly and Nor Aini Yusoff

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