Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin

In Malaysia, the foodservice industry is grown in a unique way. The development has brought up different culture that can be seen in the foods and restaurant that had become one of the major revenues for the country. This study is about Indian Muslim restaurant or Mamak restaurant that had many infl...

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Main Authors:	Ahmad Khir, Ainaa Najwa, Bahrin, Fatin
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/99623/1/99623.pdf
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id	my-uitm-ir.99623
record_format	uketd_dc
spelling	my-uitm-ir.996232024-10-10T07:53:10Z Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin 2019 Ahmad Khir, Ainaa Najwa Bahrin, Fatin Consumer satisfaction In Malaysia, the foodservice industry is grown in a unique way. The development has brought up different culture that can be seen in the foods and restaurant that had become one of the major revenues for the country. This study is about Indian Muslim restaurant or Mamak restaurant that had many influence Malaysian customer satisfaction. A set of questionnaires were distributed and collected from students of UiTM Terengganu, Kampus Dungun that had experience dining at Mamak restaurant. The focus of this research is based on the factors influencing customer satisfaction towards Mamak restaurant among the degree students of faculty hotel and tourism management. This undergraduate project aims to identify the factors that influence customer satisfaction towards Mamak restaurant and the most importance factor that influence customer satisfaction towards Mamak restaurant. The data were collected from 190 respondents that are based on student of Faculty Hotel and Tourism that consist of students from Bachelor of Science (Hons.) Hotel and Tourism (HM240) and Bachelor of Science (Hons.) Foodervice Management (HM242). The data were analyze using Statistical Package for Social Science Software (SPSS) using descriptive analysis and inferential analysis. The results showed that menu, standard hygiene, service and location and parking space are the factors that influence customer satisfaction. From the analysis also, researcher found that menu is the most influencing factor that influence customer satisfaction. 2019 Thesis https://ir.uitm.edu.my/id/eprint/99623/ https://ir.uitm.edu.my/id/eprint/99623/1/99623.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Anuar @ Mohd Noor, Jazira
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Anuar @ Mohd Noor, Jazira
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Ahmad Khir, Ainaa Najwa Bahrin, Fatin Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin
description	In Malaysia, the foodservice industry is grown in a unique way. The development has brought up different culture that can be seen in the foods and restaurant that had become one of the major revenues for the country. This study is about Indian Muslim restaurant or Mamak restaurant that had many influence Malaysian customer satisfaction. A set of questionnaires were distributed and collected from students of UiTM Terengganu, Kampus Dungun that had experience dining at Mamak restaurant. The focus of this research is based on the factors influencing customer satisfaction towards Mamak restaurant among the degree students of faculty hotel and tourism management. This undergraduate project aims to identify the factors that influence customer satisfaction towards Mamak restaurant and the most importance factor that influence customer satisfaction towards Mamak restaurant. The data were collected from 190 respondents that are based on student of Faculty Hotel and Tourism that consist of students from Bachelor of Science (Hons.) Hotel and Tourism (HM240) and Bachelor of Science (Hons.) Foodervice Management (HM242). The data were analyze using Statistical Package for Social Science Software (SPSS) using descriptive analysis and inferential analysis. The results showed that menu, standard hygiene, service and location and parking space are the factors that influence customer satisfaction. From the analysis also, researcher found that menu is the most influencing factor that influence customer satisfaction.
format	Thesis
qualification_level	Bachelor degree
author	Ahmad Khir, Ainaa Najwa Bahrin, Fatin
author_facet	Ahmad Khir, Ainaa Najwa Bahrin, Fatin
author_sort	Ahmad Khir, Ainaa Najwa
title	Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin
title_short	Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin
title_full	Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin
title_fullStr	Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin
title_full_unstemmed	Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin
title_sort	factors influencing customer satisfaction towards mamak restaurant among the degree students of faculty hotel and tourism management / ainaa najwa ahmad khir and fatin bahrin
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/99623/1/99623.pdf
_version_	1818588009488973824

Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin

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