The factor that influence consumer acceptance on Near-Field Communication (NFC) contactless payment technology in foodservice industry / Aisyah Naqiyah Abd Raof and Fatini Mursyiddin Nor Hayazi

The blooming usage of smartphones and internet was progressing nowadays that make foodservice industry are not left behind to grab the opportunity in order to use this contactless payment technology to help fulfil the demand of the consumers during Covid-19 pandemic. As the demand increase, it is ne...

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Main Authors: Abd Raof, Aisyah Naqiyah, Nor Hayazi, Fatini Mursyiddin
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/99624/1/99624.pdf
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id my-uitm-ir.99624
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spelling my-uitm-ir.996242024-08-02T04:07:43Z The factor that influence consumer acceptance on Near-Field Communication (NFC) contactless payment technology in foodservice industry / Aisyah Naqiyah Abd Raof and Fatini Mursyiddin Nor Hayazi 2021 Abd Raof, Aisyah Naqiyah Nor Hayazi, Fatini Mursyiddin Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The blooming usage of smartphones and internet was progressing nowadays that make foodservice industry are not left behind to grab the opportunity in order to use this contactless payment technology to help fulfil the demand of the consumers during Covid-19 pandemic. As the demand increase, it is necessary to investigate the factors that affect customer intentions’, mainly in applying contactless payment services by millennial in Malaysia. Hence this study aims to evaluate the factor that influence customer acceptance towards Near Field Communication (NFC) contactless payment technology in foodservice industry. This research applies the quantitative research method. The questionnaires were distributed through online platform among 384 respondents which represent the customers that have experience in using NFC contactless payment technology in foodservice industry. The collected data was analyzed using descriptive and inferential data analysis through SPSS version 25. The results show that factor of perceive usefulness, perceive ease of use, perceive security and compatibility with lifestyle has a significant relationship towards customer acceptance of NFC contactless payment technology in foodservice industry. Among all the variables perceived compatibility with lifestyle become the most influential factor on customer acceptance of NFC contactless payment technology in foodservice industry. This result will be benefits to foodservice operator and also for the customer who shop food at store or through online. 2021 Thesis https://ir.uitm.edu.my/id/eprint/99624/ https://ir.uitm.edu.my/id/eprint/99624/1/99624.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Idris, Nur Amanina
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Idris, Nur Amanina
topic Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
spellingShingle Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Abd Raof, Aisyah Naqiyah
Nor Hayazi, Fatini Mursyiddin
The factor that influence consumer acceptance on Near-Field Communication (NFC) contactless payment technology in foodservice industry / Aisyah Naqiyah Abd Raof and Fatini Mursyiddin Nor Hayazi
description The blooming usage of smartphones and internet was progressing nowadays that make foodservice industry are not left behind to grab the opportunity in order to use this contactless payment technology to help fulfil the demand of the consumers during Covid-19 pandemic. As the demand increase, it is necessary to investigate the factors that affect customer intentions’, mainly in applying contactless payment services by millennial in Malaysia. Hence this study aims to evaluate the factor that influence customer acceptance towards Near Field Communication (NFC) contactless payment technology in foodservice industry. This research applies the quantitative research method. The questionnaires were distributed through online platform among 384 respondents which represent the customers that have experience in using NFC contactless payment technology in foodservice industry. The collected data was analyzed using descriptive and inferential data analysis through SPSS version 25. The results show that factor of perceive usefulness, perceive ease of use, perceive security and compatibility with lifestyle has a significant relationship towards customer acceptance of NFC contactless payment technology in foodservice industry. Among all the variables perceived compatibility with lifestyle become the most influential factor on customer acceptance of NFC contactless payment technology in foodservice industry. This result will be benefits to foodservice operator and also for the customer who shop food at store or through online.
format Thesis
qualification_level Bachelor degree
author Abd Raof, Aisyah Naqiyah
Nor Hayazi, Fatini Mursyiddin
author_facet Abd Raof, Aisyah Naqiyah
Nor Hayazi, Fatini Mursyiddin
author_sort Abd Raof, Aisyah Naqiyah
title The factor that influence consumer acceptance on Near-Field Communication (NFC) contactless payment technology in foodservice industry / Aisyah Naqiyah Abd Raof and Fatini Mursyiddin Nor Hayazi
title_short The factor that influence consumer acceptance on Near-Field Communication (NFC) contactless payment technology in foodservice industry / Aisyah Naqiyah Abd Raof and Fatini Mursyiddin Nor Hayazi
title_full The factor that influence consumer acceptance on Near-Field Communication (NFC) contactless payment technology in foodservice industry / Aisyah Naqiyah Abd Raof and Fatini Mursyiddin Nor Hayazi
title_fullStr The factor that influence consumer acceptance on Near-Field Communication (NFC) contactless payment technology in foodservice industry / Aisyah Naqiyah Abd Raof and Fatini Mursyiddin Nor Hayazi
title_full_unstemmed The factor that influence consumer acceptance on Near-Field Communication (NFC) contactless payment technology in foodservice industry / Aisyah Naqiyah Abd Raof and Fatini Mursyiddin Nor Hayazi
title_sort factor that influence consumer acceptance on near-field communication (nfc) contactless payment technology in foodservice industry / aisyah naqiyah abd raof and fatini mursyiddin nor hayazi
granting_institution Universiti Teknologi MARA, Terengganu
granting_department Faculty Of Hotel & Tourism Management
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/99624/1/99624.pdf
_version_ 1811769009333338112