Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh

The online booking system is a modem reservation system used by hotel organizational and is one of the favourite booking methods used by guests and customers. Hotel online booking system are being used by many organizational in many industries around the world. The hotel industry is among the indust...

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Main Authors:	Mohammed Johari, Mohammad Fareeza, Mohd Saleh, Muhammad Nur Syazani
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99660/1/99660.pdf
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id	my-uitm-ir.99660
record_format	uketd_dc
spelling	my-uitm-ir.996602024-08-01T22:46:49Z Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh 2021 Mohammed Johari, Mohammad Fareeza Mohd Saleh, Muhammad Nur Syazani Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The online booking system is a modem reservation system used by hotel organizational and is one of the favourite booking methods used by guests and customers. Hotel online booking system are being used by many organizational in many industries around the world. The hotel industry is among the industries that experience online booking systems compared to other industries. This study aims to discuss the factors that influence the effectiveness of online booking in hotel organizations during the Covid-19 pandemic. The factors discussed in this study are price and promotion, online service quality, and perceived health risk. This study used an argumentative research design to explore the factors that influence the effectiveness of online booking in the hotel industry during pandemic Covid-19. The secondary data collection method is also has been used to collect the information that relates to the topic. The secondary data sources used are from various sources, including journals, articles, online books, government records, and websites. The findings of this study further highlighted how price and promotion, online service quality, and perceived health risk have been identified as influencing the effectiveness of using online booking during the Covid-19 pandemic in hotel organization. In conclusion, the development of the online booking system in hotel organization will provide many benefits to many parties, especially to the hotel’s management and guests 2021 Thesis https://ir.uitm.edu.my/id/eprint/99660/ https://ir.uitm.edu.my/id/eprint/99660/1/99660.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Mohd Kamal, Malina Hanum
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Kamal, Malina Hanum
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohammed Johari, Mohammad Fareeza Mohd Saleh, Muhammad Nur Syazani Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh
description	The online booking system is a modem reservation system used by hotel organizational and is one of the favourite booking methods used by guests and customers. Hotel online booking system are being used by many organizational in many industries around the world. The hotel industry is among the industries that experience online booking systems compared to other industries. This study aims to discuss the factors that influence the effectiveness of online booking in hotel organizations during the Covid-19 pandemic. The factors discussed in this study are price and promotion, online service quality, and perceived health risk. This study used an argumentative research design to explore the factors that influence the effectiveness of online booking in the hotel industry during pandemic Covid-19. The secondary data collection method is also has been used to collect the information that relates to the topic. The secondary data sources used are from various sources, including journals, articles, online books, government records, and websites. The findings of this study further highlighted how price and promotion, online service quality, and perceived health risk have been identified as influencing the effectiveness of using online booking during the Covid-19 pandemic in hotel organization. In conclusion, the development of the online booking system in hotel organization will provide many benefits to many parties, especially to the hotel’s management and guests
format	Thesis
qualification_level	Bachelor degree
author	Mohammed Johari, Mohammad Fareeza Mohd Saleh, Muhammad Nur Syazani
author_facet	Mohammed Johari, Mohammad Fareeza Mohd Saleh, Muhammad Nur Syazani
author_sort	Mohammed Johari, Mohammad Fareeza
title	Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh
title_short	Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh
title_full	Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh
title_fullStr	Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh
title_full_unstemmed	Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh
title_sort	factors that influence the effectiveness of using online booking in hotel organization / mohammad fareeza mohammed johari and muhammad nur syazani mohd saleh
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/99660/1/99660.pdf
_version_	1811769015077437440

Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh

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