Food service attributes on customer satisfaction: a study on cafeteria in UiTM Terengganu, Dungun Campus / Muhammad Hazim Mohd Fauzi and Muhamad Izham Radzali

Nature of food service attributes always come from service quality, ambience, price and food quality. The purpose of this study is to identify the effect of food service attributes towards customer satisfaction in UiTM Dungun Cafeteria. Which is the food service attributes are service quality, ambie...

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Main Authors:	Mohd Fauzi, Muhammad Hazim, Radzali, Muhamad Izham
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/99706/1/99706.pdf
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id	my-uitm-ir.99706
record_format	uketd_dc
spelling	my-uitm-ir.997062024-08-04T14:01:08Z Food service attributes on customer satisfaction: a study on cafeteria in UiTM Terengganu, Dungun Campus / Muhammad Hazim Mohd Fauzi and Muhamad Izham Radzali 2021 Mohd Fauzi, Muhammad Hazim Radzali, Muhamad Izham Consumer satisfaction Nature of food service attributes always come from service quality, ambience, price and food quality. The purpose of this study is to identify the effect of food service attributes towards customer satisfaction in UiTM Dungun Cafeteria. Which is the food service attributes are service quality, ambience, price and food quality. A sample of 195 students who had dine in one of the cafeteria in UiTM Dungun are surveyed in order to examine the food service attributes and to test the significant relationship between food service attributes with customer satisfaction. Pearson correlation coefficients were utilized to analyse the data. Where as means scores and frequencies were computed. The result of the study indicated that there is a significant relationship between food service attributes (service quality, ambience, price and food quality) with customer satisfaction in UiTM Dungun cafeteria. 2021 Thesis https://ir.uitm.edu.my/id/eprint/99706/ https://ir.uitm.edu.my/id/eprint/99706/1/99706.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Ahmad Shariff, Siti Nor Fadillah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ahmad Shariff, Siti Nor Fadillah
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Mohd Fauzi, Muhammad Hazim Radzali, Muhamad Izham Food service attributes on customer satisfaction: a study on cafeteria in UiTM Terengganu, Dungun Campus / Muhammad Hazim Mohd Fauzi and Muhamad Izham Radzali
description	Nature of food service attributes always come from service quality, ambience, price and food quality. The purpose of this study is to identify the effect of food service attributes towards customer satisfaction in UiTM Dungun Cafeteria. Which is the food service attributes are service quality, ambience, price and food quality. A sample of 195 students who had dine in one of the cafeteria in UiTM Dungun are surveyed in order to examine the food service attributes and to test the significant relationship between food service attributes with customer satisfaction. Pearson correlation coefficients were utilized to analyse the data. Where as means scores and frequencies were computed. The result of the study indicated that there is a significant relationship between food service attributes (service quality, ambience, price and food quality) with customer satisfaction in UiTM Dungun cafeteria.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Fauzi, Muhammad Hazim Radzali, Muhamad Izham
author_facet	Mohd Fauzi, Muhammad Hazim Radzali, Muhamad Izham
author_sort	Mohd Fauzi, Muhammad Hazim
title	Food service attributes on customer satisfaction: a study on cafeteria in UiTM Terengganu, Dungun Campus / Muhammad Hazim Mohd Fauzi and Muhamad Izham Radzali
title_short	Food service attributes on customer satisfaction: a study on cafeteria in UiTM Terengganu, Dungun Campus / Muhammad Hazim Mohd Fauzi and Muhamad Izham Radzali
title_full	Food service attributes on customer satisfaction: a study on cafeteria in UiTM Terengganu, Dungun Campus / Muhammad Hazim Mohd Fauzi and Muhamad Izham Radzali
title_fullStr	Food service attributes on customer satisfaction: a study on cafeteria in UiTM Terengganu, Dungun Campus / Muhammad Hazim Mohd Fauzi and Muhamad Izham Radzali
title_full_unstemmed	Food service attributes on customer satisfaction: a study on cafeteria in UiTM Terengganu, Dungun Campus / Muhammad Hazim Mohd Fauzi and Muhamad Izham Radzali
title_sort	food service attributes on customer satisfaction: a study on cafeteria in uitm terengganu, dungun campus / muhammad hazim mohd fauzi and muhamad izham radzali
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/99706/1/99706.pdf
_version_	1811769020915908608

Food service attributes on customer satisfaction: a study on cafeteria in UiTM Terengganu, Dungun Campus / Muhammad Hazim Mohd Fauzi and Muhamad Izham Radzali

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