Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri

This research aimed to understand the factors influencing food choices among adults at Aman Central Mall. Based on the factors, the researcher assumed that mood would be the most significant in influencing food choices. A set of questionnaires has been used in this study and it was distributed to th...

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Main Authors:	Md Zaki, Lailatulnurafiqah, Asri, Nurramizah Syazana
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99712/1/99712.pdf
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id	my-uitm-ir.99712
record_format	uketd_dc
spelling	my-uitm-ir.997122024-08-04T14:01:01Z Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri 2019 Md Zaki, Lailatulnurafiqah Asri, Nurramizah Syazana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research aimed to understand the factors influencing food choices among adults at Aman Central Mall. Based on the factors, the researcher assumed that mood would be the most significant in influencing food choices. A set of questionnaires has been used in this study and it was distributed to the respondents. The Statistical Package for Social Science (SPSS) program version 25.0 was used to analyze the data collected. Descriptive statistics in terms of percentage, mean, mode, standard deviation and frequency were applied in analyzing the data. The findings of the study indicated that the factors (genetic, environment and mood) are influencing food choices of adults and the most significant factor is environment. The principle recommendation for future researchers is to conduct their studies at few places instead of focusing on only one place in order to get a better result. 2019 Thesis https://ir.uitm.edu.my/id/eprint/99712/ https://ir.uitm.edu.my/id/eprint/99712/1/99712.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Mohamed@ Naba, Mohaini
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohamed@ Naba, Mohaini
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Md Zaki, Lailatulnurafiqah Asri, Nurramizah Syazana Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri
description	This research aimed to understand the factors influencing food choices among adults at Aman Central Mall. Based on the factors, the researcher assumed that mood would be the most significant in influencing food choices. A set of questionnaires has been used in this study and it was distributed to the respondents. The Statistical Package for Social Science (SPSS) program version 25.0 was used to analyze the data collected. Descriptive statistics in terms of percentage, mean, mode, standard deviation and frequency were applied in analyzing the data. The findings of the study indicated that the factors (genetic, environment and mood) are influencing food choices of adults and the most significant factor is environment. The principle recommendation for future researchers is to conduct their studies at few places instead of focusing on only one place in order to get a better result.
format	Thesis
qualification_level	Bachelor degree
author	Md Zaki, Lailatulnurafiqah Asri, Nurramizah Syazana
author_facet	Md Zaki, Lailatulnurafiqah Asri, Nurramizah Syazana
author_sort	Md Zaki, Lailatulnurafiqah
title	Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri
title_short	Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri
title_full	Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri
title_fullStr	Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri
title_full_unstemmed	Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri
title_sort	understanding factors that influence food choices among adults at aman central mall, alor setar, kedah / lailatulnurafiqah md zaki and nurramizah syazana asri
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/99712/1/99712.pdf
_version_	1811769021957144576

Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri

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