Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim

Nowadays in the technology world, people get busier with their life. Working people are really busy with their meetings and events, school students are busy with academic classes and co-curriculum activities. Sometimes, when they do not have enough time to eat properly or too lazy to go to the resta...

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Main Authors:	Mohamad, Mastura, Ibrahim, Noor Faezah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99714/1/99714.pdf
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id	my-uitm-ir.99714
record_format	uketd_dc
spelling	my-uitm-ir.997142024-08-04T14:00:57Z Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim 2018 Mohamad, Mastura Ibrahim, Noor Faezah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Nowadays in the technology world, people get busier with their life. Working people are really busy with their meetings and events, school students are busy with academic classes and co-curriculum activities. Sometimes, when they do not have enough time to eat properly or too lazy to go to the restaurant or cook at home, they will choose instant foods. For them, instant foods are the fastest way to get the ready-made meals only in few minutes. Besides that, instant foods are easy to get anywhere. The aim of this research is to analyse factor influencing towards instant foods products consumption in their daily meals and about the awareness of disadvantageous of instant food and the reasons for purchasing and factors that influence to purchase. In conclusion, the result shows that instants food products is easy in preparation are the factors to students in consuming instant foods products even they know the side effect of the instant food products. It is hope that the research may help to increase the awareness among student about the danger of instant foods product. 2018 Thesis https://ir.uitm.edu.my/id/eprint/99714/ https://ir.uitm.edu.my/id/eprint/99714/1/99714.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohamad, Mastura Ibrahim, Noor Faezah Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim
description	Nowadays in the technology world, people get busier with their life. Working people are really busy with their meetings and events, school students are busy with academic classes and co-curriculum activities. Sometimes, when they do not have enough time to eat properly or too lazy to go to the restaurant or cook at home, they will choose instant foods. For them, instant foods are the fastest way to get the ready-made meals only in few minutes. Besides that, instant foods are easy to get anywhere. The aim of this research is to analyse factor influencing towards instant foods products consumption in their daily meals and about the awareness of disadvantageous of instant food and the reasons for purchasing and factors that influence to purchase. In conclusion, the result shows that instants food products is easy in preparation are the factors to students in consuming instant foods products even they know the side effect of the instant food products. It is hope that the research may help to increase the awareness among student about the danger of instant foods product.
format	Thesis
qualification_level	Bachelor degree
author	Mohamad, Mastura Ibrahim, Noor Faezah
author_facet	Mohamad, Mastura Ibrahim, Noor Faezah
author_sort	Mohamad, Mastura
title	Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim
title_short	Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim
title_full	Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim
title_fullStr	Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim
title_full_unstemmed	Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim
title_sort	factors influencing instant food consumption among students / mastura mohamad and noor faezah ibrahim
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/99714/1/99714.pdf
_version_	1811769022208802816

Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim

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