The effect of physical environment of restaurant towards customer satisfaction / Nur Fatin Mohd Rosli and Muhammad Harraz Mohammad Lotpi

This study was illustrated to customers who living all around the world. The purpose of this study is to identify the elements and most influence element of physical environment towards customer satisfaction. Literature from previous study can helps in filling the gap between research title and exis...

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Main Authors:	Mohd Rosli, Nur Fatin, Mohammad Lotpi, Muhammad Harraz
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/99817/1/99817.pdf
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id	my-uitm-ir.99817
record_format	uketd_dc
spelling	my-uitm-ir.998172024-08-24T14:52:14Z The effect of physical environment of restaurant towards customer satisfaction / Nur Fatin Mohd Rosli and Muhammad Harraz Mohammad Lotpi 2021 Mohd Rosli, Nur Fatin Mohammad Lotpi, Muhammad Harraz Consumer satisfaction This study was illustrated to customers who living all around the world. The purpose of this study is to identify the elements and most influence element of physical environment towards customer satisfaction. Literature from previous study can helps in filling the gap between research title and existing study. Most of the journals and articles are from reliable and trusted sources with sufficient information provided. Technological advances have led to vast amounts of data that has been collected, compiled, and archived, and that is now easily accessible for research. As a result, utilizing existing data for research is becoming more prevalent, and therefore secondary data analysis will be used. While secondary analysis is flexible and can be utilized in several ways. For the finding and analysis will explores the environment of the restaurant and the use of atmospheric or physical environment by the restaurateurs through the reactions of the customers. The dimension of colour, design, lighting, layout, facility aesthetic, table setting, and service personnel were measured through the customer’s satisfaction. The previous researchers and studies that stated the satisfied and dissatisfied customer through their analysis and test will prove the statements. The result will show that how researcher could identify the elements that influence the physical environment of restaurant towards customer satisfaction. This finding can be used by another researcher for their study, indeed. 2021 Thesis https://ir.uitm.edu.my/id/eprint/99817/ https://ir.uitm.edu.my/id/eprint/99817/1/99817.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Che Ngah, Haslina
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Che Ngah, Haslina
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Mohd Rosli, Nur Fatin Mohammad Lotpi, Muhammad Harraz The effect of physical environment of restaurant towards customer satisfaction / Nur Fatin Mohd Rosli and Muhammad Harraz Mohammad Lotpi
description	This study was illustrated to customers who living all around the world. The purpose of this study is to identify the elements and most influence element of physical environment towards customer satisfaction. Literature from previous study can helps in filling the gap between research title and existing study. Most of the journals and articles are from reliable and trusted sources with sufficient information provided. Technological advances have led to vast amounts of data that has been collected, compiled, and archived, and that is now easily accessible for research. As a result, utilizing existing data for research is becoming more prevalent, and therefore secondary data analysis will be used. While secondary analysis is flexible and can be utilized in several ways. For the finding and analysis will explores the environment of the restaurant and the use of atmospheric or physical environment by the restaurateurs through the reactions of the customers. The dimension of colour, design, lighting, layout, facility aesthetic, table setting, and service personnel were measured through the customer’s satisfaction. The previous researchers and studies that stated the satisfied and dissatisfied customer through their analysis and test will prove the statements. The result will show that how researcher could identify the elements that influence the physical environment of restaurant towards customer satisfaction. This finding can be used by another researcher for their study, indeed.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Rosli, Nur Fatin Mohammad Lotpi, Muhammad Harraz
author_facet	Mohd Rosli, Nur Fatin Mohammad Lotpi, Muhammad Harraz
author_sort	Mohd Rosli, Nur Fatin
title	The effect of physical environment of restaurant towards customer satisfaction / Nur Fatin Mohd Rosli and Muhammad Harraz Mohammad Lotpi
title_short	The effect of physical environment of restaurant towards customer satisfaction / Nur Fatin Mohd Rosli and Muhammad Harraz Mohammad Lotpi
title_full	The effect of physical environment of restaurant towards customer satisfaction / Nur Fatin Mohd Rosli and Muhammad Harraz Mohammad Lotpi
title_fullStr	The effect of physical environment of restaurant towards customer satisfaction / Nur Fatin Mohd Rosli and Muhammad Harraz Mohammad Lotpi
title_full_unstemmed	The effect of physical environment of restaurant towards customer satisfaction / Nur Fatin Mohd Rosli and Muhammad Harraz Mohammad Lotpi
title_sort	effect of physical environment of restaurant towards customer satisfaction / nur fatin mohd rosli and muhammad harraz mohammad lotpi
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/99817/1/99817.pdf
_version_	1811769033760964608

The effect of physical environment of restaurant towards customer satisfaction / Nur Fatin Mohd Rosli and Muhammad Harraz Mohammad Lotpi

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